The Tim Hortons and Justin Bieber collaboration is a huge success and not just among Beliebers. The “Timbiebs” campaign features three new Timbit flavors: Birthday Cake Waffle, White Chocolate Fudge and Chocolate Chip Sour Cream, as well as merchandise sold only in select stores.
Limited-edition merchandise includes a beanie, fanny pack, and tote bag. Are not available onlineand they will not be restocked once they run out. There is a limit of three products per customer. Some have taken the opportunity to resell items from the popular collaboration on auction sites like Ebay.
TO fanny pack of the product line, which retails for $ 29.99, is trading for a staggering $ 2,500. The listings also include voids, used Timbiebs Timbit boxes from $ 100 and 10 Timbiebs for $ 49.99.
Analysts say the coffee company’s marketing strategy with the Canadian pop superstar was an attempt to attract younger customers. Bieber appeared in a Timbiebs ad and has been regularly post on social media about the campaign since the announcement in November. Good luck finding Timbiebs at your local Tims as many have reported that they are often out of stock.
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Reference-www.thestar.com