Nick Lees: Stony Plain entrepreneur, philanthropist launched career as teen, choosing ‘good people’

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Lisa Levasseur had the breakthrough idea of ​​how to help entrepreneurs of any age become energized and eager as they seek to launch or expand a business.

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“The concept stemmed from my moving home to Stony Plain from running our Terracana Ranch Resort near Valemont, BC,” she says.

“My father’s health was starting to fail, and I was suddenly left to take over running his companies.”

Her father is Stony Plain’s popular entrepreneur and philanthropist Gerry Levasseur, 89, whose interests include 10 INNhotels, an automotive RV dealership; an equestrian centre; a construction business and various car dealerships.”

Says Lisa: “I had worked in all our hotels and ran my own businesses but had truly little experience operating a big corporation.

“I had little time to spend learning and needed access to high level information fast.”

Levasseur, an artist whose work has hangs in exhibitions, museums and galleries throughout the world, said she was looking for “a Netflix-for-business” type of help, where information could be accessed on demand.

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Not finding what she was looking for led to the creation of the BizWell Studio.

“It’s an online platform that showcases inspiring stories about all kinds of successful entrepreneurs, just like my dad,” says Levasseur.

“It also provides insight on maintaining health and wellness, which is a challenge when running a business.”

Most of the BizWell platform can be accessed free of charge, but there are also more intense business and wellness courses people can sign up for.

Her partner is long-time friend Laurent Goldstein, whose Vancouver Citrus Pie Media Group had already filmed entrepreneurs for commercial advertising.

“Laurent has been a documentary film director, producer and entrepreneur all his life and was the perfect fit to bring the BizWell idea to fruition,” says Levasseur.

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“His wife Jennifer joined our partnership and, with her background in online-marketing website design, she did an amazing job creating the platform with us.

“Covid made so many people rethink their careers or re-invent their businesses. Our idea was the right one at the right time.”

Goldstein will be in Edmonton June 28 when his movie, commissioned by Lisa and called A Going Concern, The Life of Gerry Levasseur, will be shown at NAIT’s Shaw Theatre.

“The original idea of ​​producing a movie was for our own family and business use,” says Lisa.

“But Laurent’s story of dad is so inspiring we decided to share it with the public and hopefully inspire entrepreneurs.

“The show will be a charity fundraiser for the Levasseur Community Trust we founded last year and an inspirational story for anyone in business.”

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Ticket sales will support food banks, victim services and mental health organizations in local communities where there are INNhotels.”

Tickets at

Supporting mom, five sisters

Gerry Levasseur and his wife Helga, who recently celebrated their 56th wedding anniversary, will no doubt chuckle with friends when it is revealed while he was not a hockey-playing youngster, he would ask his mother to buy him hockey gear and then quietly resell it for cash.

Aged about 15, he bought second-hand bicycles and sold them for two or three times more than he had paid.

Levasseur lost his father when he was 17 and supported his mother and five sisters during the Depression era.

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“Gerry’s is an iconic Alberta story,” says Goldstein. “He started his first business after his father’s death, running a small pop-and liquor store in Devon. He went on to create many businesses in both BC and Alberta,”

Levasseur is a family man and was delighted when son Gerard took over the automotive and construction side of operations, while his daughter plans to take over the equestrian centre.

Choosing good staff is a key to success, says Levasseur, who can point to two good examples.

They are Pat Crowley, who he left to manage his Maligne Lake Cruises and chalet operation when she was 27 years old, and Shawnee Wilson, who ran the Levasseur-built Jasper Inn for 37 years.

“Gerry just basically said to both of us, ‘You run the place,’ and then went back home to Edmonton,” said Crawley, who recently retired.

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“He didn’t care we were relative toddlers, or for that matter, females. I have never questioned our education, skills, experience or knowledge. He had already made his signature decision concerning us both.”

Levasseur says his message in choosing staff is to: choose good people and treat them right. “They will be gone if you try to take advantage of them,” he says.

Lisa Levasseur hugs her mother Helga, who she says encouraged and helped her when she began painting in her teens.  Photo supplied by family.
Lisa Levasseur hugs her mother Helga, who she says encouraged and helped her when she began painting in her teens. Photo supplied by family.

Lisa says her art interest began when she loved horses so much, she began drawing them.

“My mum is a talented artist and helped me,” she says. “I had art hanging in galleries by the time I was 17 and then became focused on training horses professionally.

“But more than a decade ago, I did a painting of Maligne Lake for dad’s birthday and found myself once more thickened in artwork.

“I am now trying to position myself with enough support to run my dad’s businesses so I can go back to working on my art again.”

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