Laval’s alleged pimp is the first subject of police persecution program in Quebec

“This is a message to friends and those close to Blake Charbonneau: Think of the victims. Information could prevent sexual assault.”

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A 35-year-old suspected pimp from Laval is the first person wanted in Quebec through a program that uses billboards and social media to encourage the public to be on the lookout for fugitives.


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The Bolo Program (Be on the Lookout) has been used in other parts of Canada . The Sûreté du Québec held a press conference on Wednesday to introduce it to Quebecers.

Blake Charbonneau, a man facing pimp-related charges involving four victims, is the first person to be targeted by the program in the province.

Photos of Charbonneau and information about his appearance will be visible on Montreal-area roadways, including one on Highway 40 near the Marcel-Laurin Blvd. exit in St-Laurent and two on Highway 440 in Laval.

SQ Insp. Pierre-Mathieu Viviers also announced that Sun Youth is offering a reward of up to $50,000 for information leading to the arrest of Charbonneau.

Viviers said Charbonneau was arrested in Quebec City on March 19, 2020 as part of an investigation involving a victim. After he failed to appear in court in May 2021, the SQ issued a press release asking for the public’s help in locating him.


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Three other alleged victims came forward after the news release was issued, Viviers said. Since then, arrest warrants have been issued across Canada for charges including pimping, sexual assault and armed sexual assault.

“Blake Charbonneau has displayed a level of violence to the point where some of the victims feared for their lives. He exercises control over his victims by keeping them under his control through threats, manipulation or fear,” Viviers said, adding that investigators believe Charbonneau has contacted many other potential victims through social media.

“This is a message to the friends and people close to Blake Charbonneau: Think of the victims. The information could prevent a sexual assault. I also want to say that if you are helping Blake Charbonneau while he is in hiding, you could be charged with a criminal offense.”


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Viviers also advised Charbonneau to find a lawyer and turn himself in, “because we’ll find him sooner or later.”

Maxime Langlois, head of the Bolo Program, noted that it was created and is run from Montreal. Toronto Police began using it on May 1, 2018, and has expanded across Canada.

“The mission of the Bolo Program is to encourage citizens to be vigilant for the nation’s most wanted suspects,” Langlois said. “We are like an amplifier for wanted posters issued by police forces. In simple terms, we ensure these ads are placed in the right place at the right time using the right channels.”

Langlois said 16 people have been targeted by the Bolo Program and six have been arrested. The program is funded by the Stéphan Crétier Foundation, a Quebec-based charity.

Charbonneau is 5 feet 7 inches (1.75 meters) tall, weighs 176 pounds (80 kilograms), and has dark brown hair and blue eyes. Anyone with information is asked to contact the Sûreté du Québec at 1-800-659-4264 or [email protected].

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