Lagerfeld’s ‘heiress’ cat lives in opulence and triumphs as ‘influencer’

As much as there was speculation about it, Choupette, the Burmese gata of Karl Lagerfeld, did not inherit his fortune, valued at 200 million euros. However, before he passed away, on February 19, 2019, the Kaiser of fashion left everything tightly tied so that nothing was lacking. Beyond living in Paris with her caregiver and once the designer’s housekeeper, Françoise Caçote, she is part of the agency animales ‘influencers’ My Pet Agency and it is still a great claim for brands. Without going any further, last year he collaborated with the cat furniture firm LucyBalu in a hammock bed that bears his name.

Originally, Lagerfeld was not its owner. In fact, it belonged to the model Baptiste Giabiconi, her lover for over a decade. But everything changed at Christmas 2011, when the young man asked him to take care of her for two weeks while he visited his family in Marseille. On his return, the couturier refused to return it. “I never thought I could fall in love with an animal like that,” he expressed himself to the cameras of the CNBC.

Since Choupette became known on the internet on January 15, 2012, thanks to a tweet from ‘V Magazine’, he has starred infinity of advertising campaigns. Only in 2014 billed 3 million dollars. And there is evidence that, in addition eating pate on expensive Goyard plates, has up to your own bank account. Even though she is not fully conscious, she lives surrounded by Same luxuries as any celebrity.

Of course, he is also a star on social media. Initially, the American digital marketing expert Ashley Tschudin dedicated an account to her on Instagram, @ChoupettesDiary, which accumulates 237,000 followers. For years Lagerfeld himself and his entourage provided him with images of the cat. But after the designer’s death, his heirs did not welcome Tschudin profiting by selling unauthorized Choupette merchandise. This is how, all of a sudden, a mysterious second account called @ChoupetteOfficiel emerged. It is unknown who is behind this profile, but everything indicates that Caçote herself manages it. Actually, with this feline pop icon in charge, she got the Euromillion.

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