Juan Pablo Ramírez, founder of Grupo BIRE Desarrollos, created an education and training program called iRE University, with which those interested in becoming specialists in the real estate and real estate sector can be trained in six months.
In an interview for this medium, Juan Pablo Ramírez acknowledged that there are different vices within the sector, so professionalizing future real estate agents will combat informality and “coyotaje”.
“We teach business models such as real estate marketing, sales, fiscal, legal and notarial issues; in addition to flipping, which is basically remodeling properties without buying them; raising capital with investors and one of the most important: creating your first real estate development”, he explained.
The specialist pointed out that they are about to launch the admission call for the sixth generation on May 16, in which the graduates will have a certificate with official validity at the federal level before the Ministry of Public Education (SEP).
When asked about how social networks have changed the real estate sector in particular, Juan Pablo Ramírez mentioned that they also teach students to capture and sell properties through digital platforms.
“We teach them the personal brand model that has worked for us and in fact, 95 percent of our clients and investors arrive through Instagram. Everything we do, including social networks, personal branding, Facebook Ads, etc., we teach it; in fact there is a specific module for real estate social networks”, she specified.
It is worth mentioning that only iRE University students have the opportunity to sell the apartments of Grupo BIRE’s real estate developments, which gives added value of teaching and practice to students so that they can start their own business.
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