Jordan Peele’s ‘Nope’ debuts at No. 1 with $44 million

Jordan Peele’s UFO thriller “Nope” topped North American charts in its opening weekend in theaters with an estimated $44 million in ticket sales, Universal Pictures said on Sunday. Though it’s nowhere near the $71 million debut of “Us,” it’s still significantly impressive for an R-rated original movie, and the biggest of the pandemic for an original screenplay.

“Nope,” which opened in 3,785 theaters in the US and Canada, is the most expensive film Peele has made to date with a reported production budget of $68 million, not accounting for marketing costs. and promotion. “Us” cost around $20 million to produce, while “Get Out” was made for just $4.5 million. Both films eventually grossed over $255 million worldwide.

Critics were largely positive about “Nope,” which stars Daniel Kaluuya, Keke Palmer and Steven Yeun and pays homage to UFO movies like “Close Encounters of the Third Kind” and “Signs,” and currently sits at an 83 percent. cent on Rotten Tomatoes. .

“It’s a big number,” said Jim Orr, president of domestic distribution for Universal. “It’s amazing how widely he’s playing as well.”

“Jordan Peele created an incredible movie,” added Orr. “And it’s absolutely something that should be seen on the big screen.”

The movie got off to a good start with $6.4 million from Thursday previews. By the end of Friday, it had raised $19.3 million. About 68 percent of the opening weekend audience was between the ages of 18 and 34, which is the “sweet spot” for a horror movie. Audiences were also quite diverse according to exit polling, reporting 35 percent Caucasian, 33 percent Black, 20 percent Hispanic, and eight percent Asian.

And many chose to experience “Nope” in IMAX, which accounted for about $5.2 million of their opening weekend earnings.

“It is incredibly gratifying to see a visionary like Jordan Peele, who represents a new generation of filmmakers, pioneer our technology and create an experience meant to be seen in IMAX,” said Rich Gelfond, CEO of IMAX.

Word of mouth will be essential in the coming weeks for “Nope”, which begins its international release on August 12.

“An opening weekend for a Jordan Peele movie is not the right metric. We have to see where it is a month from now,” said Paul Dergarabedian, senior media analyst at Comscore. “‘Nope’ could have solid long-term gameplay as word spreads. You only have to look at ‘Elvis’ to see that a movie doesn’t have to open big to be a big hit.”

“Nope” knocked “Thor: Love and Thunder” down to second place in its third weekend. The Disney and Marvel blockbuster starring Chris Hemsworth and Natalie Portman added $22.1 million, bringing its global total to $598.2 million.

Universal’s “Minions: The Rise of Gru” was third with $17.7 million in its fourth weekend. The animated image has grossed $640.3 million worldwide.

Meanwhile, the Sony-released adaptation of the bestseller “Where the Crayfish Sing” enjoys a modest drop in the second weekend. The Daisy Edgar-Jones-starring film grossed an estimated $10.3 million from 3,650 locations. It has now grossed $38.3 million domestically.

Paramount’s “Top Gun: Maverick” rounded out the top five in its ninth weekend with an additional $10 million. Earlier this week, it surpassed “The Avengers” to become the ninth-biggest domestic opening of all time with a total now of $635.6 million.

In limited release, “Marcel the Shell with Shoes On” continued to expand, grossing $846,950 from 590 theaters.

Estimated ticket sales for Friday through Sunday at theaters in the United States and Canada, according to Comscore. Final national figures will be released on Monday.

1. “Nope,” $44 million.

2. “Thor: Love and Thunder,” 22.1 million.

3. “Minions: The Rise of Gru,” $17.7 million.

4. “Where the Lobsters Sing,” $10.3 million.

5. “Top Gun: Maverick,” $10 million.

6. “Elvis,” $6.3 million.

7. “Paws of Fury: The Legend of Hank,” $3.9 million.

8. “The Black Phone,” $3.5 million.

9. “Jurassic World Domination,” $3 million.

10. “Mrs. Harris Goes to Paris,” $1.4 million.

Leave a Comment