Jalisco presents Model of Magical Towns

Guadalajara, Jalisco. After the elimination of federal funds for this item, the Jalisco government has invested 3,262.8 million pesos in infrastructure for its nine Magical Towns, between 2018 and 2021.

During the presentation of the Model of Magical Towns of Jalisco, Governor Enrique Alfaro announced that this 2022 an additional 359.7 million pesos will be invested in infrastructure of the nine tourist destinations that contribute 11.2% of the Gross Domestic Product (GDP) tourism of the entity and generate 7,751 jobs in the local tourism industry.

Highlighting the importance of these destinations for the economic development of the entity, Alfaro Ramírez highlighted that in 2021 alone, the nine locations that have 4% of the state’s hotel supply received 4.3 million visitors.

He explained that, in 2020, due to the pandemic, the influx of visitors to these nine destinations fell 66%, which meant a reduction of 3.5 million tourists compared to 2019.

Due to the global health crisis in 2020, the occupancy rate fell 33% and hotel revenues fell by 139 million pesos compared to 2019, which generated the loss of 1,000 formal jobs in the sector.

With the beginning of the economic recovery, in 2021 the Magical Towns increased their influx of visitors by 142%, receiving 2.5 million more tourists than in 2020, while income from hotel activity increased by 101 million pesos in the same period.

“What we want now is that our Magical Towns can have infrastructure that allows them to have a place not only to visit, but where people live better and that the quality of life is one of the main attractions,” said the state president.


According to Enrique Alfaro, the Model of Magical Towns of Jalisco consists of four strategies, the first of them, the Diagnosis and ordering of mobility, for which the state government will invest 20 million pesos.

The second is the creation and implementation of the figure of the Tourist Agent; the third, Diagnosis and improvement of the urban image and, finally, waste management.

The nine Magical Towns that Jalisco has are: Tapalpa, Tequila, Mazamitla, San Sebastián del Oeste, Lagos de Moreno, Mascota, Talpa de Allende, Tlaquepaque and Ajijic.

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