Jalisco confirms its tourist recovery

Merida Yucatan. Jalisco, the fourth largest economy in the country with a contribution of 7.2% of the national GDP, presented positive news to the Tianguis Turístico 2021: confirmation of airport investments, recovery in occupied rooms and detonation of the meetings industry.

María del Rocío Lancaster Jones Granada, Undersecretary of Jalisco Tourism, said that despite the ravages of the Covid-19 pandemic, the state government continued to “push” investments in the sector, particularly the injection of 15,000 million pesos by Grupo Aeroportuario del Pacífico (GAP) for airports from Guadalajara and Puerto Vallarta.

“The second runway at the Guadalajara terminal is about to be completed, with which the number of operations at the airport would double,” the official explained, highlighting the reestablishment of the cruise ship branch in Puerto Vallarta, “which was a red flag. ”, Taking as an example the arrival of the Holland shipping company.

Another important point that the undersecretary highlighted was the direct flight between Guadalajara-Madrid, which will depart on December 16, with three frequencies through Aeromexico.

“With this flight we are going to detonate the business, meeting, cultural and gastronomic segments, we are working on expanding the route to Puerto Vallarta. We will connect Europe through Madrid ”, he deepened.

Therefore, the Guadalajara airport is progressing in its consolidation as one of the most important logistics hub in the country.

In the context of saturation of the Mexico City International Airport, the Guadalajara terminal ranked third in the nation in passenger mobilization (8.6 million people) during the January-September 2021 period, behind Cancun (15.6 million) and the capital of the country (24.8 million), according to figures from the Ministry of Communications and Transportation.

In terms of cargo transportation, it ranked second with 147,552 tons, only surpassed by the capital airport (412,739 tons).

National example

Fernanda Landa, director of Public Relations and Promotion of the OFVC of Guadalajara, explained that the result of working hand in hand with the state government to create health security protocols, in order to reactivate the meetings industry, was that the capital Guadalajara became the first destination nationwide to reopen the possibility of events.

This sector of meetings generates 35% of the tourism that comes to the city, we began work with Expo Guadalajara, the most important venue in the country, with the Mesa de Salud, with the state government and with the supply, because it was necessary for hoteliers understand the importance of the protocols, “he said.

It should be remembered that with the inauguration of the 73rd edition of Intermoda, considered the most important exhibition in the Latin American region in the textile-clothing sector, on September 1, 2020, Expo Guadalajara became the first exhibition center in Latin America in hold a face-to-face event.

To this is added that “Guadalajara was the world capital of sports in 2021, we closed with the WTA, a world-class event; Year after year it was done in China, but due to a pandemic it was decided not to do it, Guadalajara stood out with the best infrastructure among all sports venues thanks to the Pan American Games, the hotel infrastructure with more than 25,000 rooms. We closed the year with the International Book Fair ”, indicated Fernanda Landa.

“How does Guadalajara 2022 start? Only Expo Guadalajara has confirmed 77 meetings industry events, such as Expo Joya and Expo Ferretera. On the subject of shows, the segment that took the longest to reopen, we have Corona Capital, Coldplay, The Killers, to name a few ”, he added.

Window of opportunity

According to data from the federal Ministry of Tourism (Sectur), Vallarta Port presented a hotel occupancy of 52.08% between January 4 and September 26 of the current year, achieving the sixth highest percentage in Mexico.

The destinations that surpassed Puerto Vallarta were:

  • Mazatlan (56.24%)
  • Piedras Negras (55.05%)
  • Cancún (54.82%)
  • Los Cabos (54.23%)
  • Ciudad Juárez (54.16 percent)

Compared to the same period in 2020, hotel occupancy shows a recovery (34.34%), although it is still below the levels of 2019 (73.56 percent).

For Luis Villaseñor, director of the Puerto Vallarta Tourism Trust, these signs of recovery compared to last year are mainly due to the Travel in Short campaign of the Central West Pact for Tourism (Jalisco, Aguascalientes, Zacatecas, Querétaro, San Luis Potosí and Guanajuato), which was ratified by the secretaries of Tourism of the six member states in the framework of the Tianguis Turístico 2021.

To this he added the geographical position of the destination and the state campaign Do not rage, “keys in the recovery of tourism.”

Given the high hotel occupancy rates in the cities of the northern border due to the growth of medical tourism that was triggered by the pandemic and the proximity to the United States, Luis Villaseñor pointed out that this sector is a window of opportunity for the supply of hospitals and specialists from Puerto Vallarta, “we just need to look for aggressive strategies.”



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