All users who buy products through the internet have something in common: the need to have a good shopping experience. Because it’s not just about finding the items you need available or that there are several payment options, but about getting your product to your hands as quickly as possible. And this is the great challenge of online stores.
The logistics expert Tavo Zambrano, who is the CEO of the company specialized in the management and optimization of shipments Skydropx, explains that daily online companies have to face more sales channels, more different points of origin and a greater variety of products, so traditional shipping solutions are already obsolete for them.
“In addition, to this we must add that they have to take charge of all the stages of the logistics process, which range from planning and manufacturing, to storage and distribution of orders made by the customer, which culminates in the final delivery. ”, details Tavo Zambrano. “That’s why more and more companies feel overwhelmed and overwhelmed by too much work.”
One of the solutions to this logistics problem is fulfillment, which literally translated means compliance, but in the e-commerce ecosystem it is used to refer to the process of fulfilling orders in an online store. Basically, it is a place to store products, package them correctly once sold, print guides, deliver them to parcels, monitor them until they arrive with the customer and, if necessary, even draw up the relevant reports.
But is fulfillment for everyone? Tavo Zambrano, CEO of Skydropx, mentions that, although it is not about meeting a list of requirements to adopt this solution, it is important to allocate resources in the most intelligent way possible. Therefore, the logistics specialist gives some signs that indicate that the company is ready to resort to fulfillment:
- Sales are increasing rapidly. In just the first year of the pandemic, online sales grew in Mexico, according to the Mexican Association of Online Sales (AMVO), which means that many businesses were overwhelmed by the sudden rise of e-commerce. If after two years the pace of purchases remains the same, or is even higher, then it may be time to incorporate some stages of fulfillment into the logistics process of your business.
- Logistics take a lot of time and take up too much space. If the boxes that used to be kept at the back of the store today already occupy half of the establishment, then it is time to expand the infrastructure and choose an external space dedicated solely to logistics. The same is true if this packing and shipping process prevents other activities from taking place; It must be remembered that the customer is looking for a good and efficient shopping experience, so it is necessary to reduce the times from the store.
- The quality of logistics decreases. When online stores have too many packages at the door, it is logical that there are some errors, the problem is when the failures are greater than the successes, if that happens it means that fulfillment is a solution that must be adopted almost immediately.
- Business growth is the next step. To face the accelerated growth of the company, the recommendation is to look for strategic allies who are in charge of managing logistics so as not to neglect any of the areas and, therefore, ensure that the customer experience will be unique and unmatched.
Branded Content is the commercial content unit of El Economista that gives value to brands with content that is worth reading.