Not all that glitters is gold. The lack of supplies, products and elements in the face of the world situation, the Ukraine vs. Russia war, inflation and the economy, already puts many food and beverage industries in check, which would seem to return to the levels of 2018, this year.
Everything seems that the winner will not be the one who has the best advertising campaign, but the one who manages to buy and stock up on the necessary supplies to put their final product on sale, as well as maintain prices as much as possible and avoid reflecting them to the final consumer.
The battle is not easy at all, except when the few supplies that are directly available are applying very high prices as an effect of the elasticity of the economy, compared to supply and demand.
An industry that seems to be advancing by leaps and bounds is that of alcoholic beverages, which at the beginning of the year resumed the flight it brought from 2018.
The world of alcoholic beverages is one of those that, since the end of 2021 and this beginning of 2022, has returned to the levels of 2018. However, it had to transform and enter a more arduous competition in online sales, improve its portfolio and endure prices despite the problem of scarcity of inputs.
Acquisitions, expansion of portfolios, expanding its warehouse of supplies and continuing to open the digital gap will be the tools to continue for the union, which hopes not to be within the portfolio of initiatives of the legislators, via the IEPS, in many cases it puts them in a dilemma and it weakens that strength that Mexico’s geography and trade agreements still give it.
Casa Pedro Domecq, under the presidency of Martín Skelton, presents one of the most optimistic results in the wine and spirits market in Mexico. Despite the pandemic, the company closes 2021 with a growth in sales of over 6%, achieving a turnover greater than 1.4 million boxes of 9 liters. The challenges for CPD Domecq continue in the first quarter of 2022 with a channel of consumption centers with greater activity and expecting to grow in the same way during this first quarter of 2022, above all, making an inventory of supplies, such as bottles .
This company, which for years has been characterized by its Brandy, Rum and Wine, will make use of the global strength of its two great allies. I am referring to Grupo González Byass on behalf of the González family, and Grupo Emperador on behalf of the Tan family, who acquired Casa Pedro Domecq.
And it is that for the group of English origin, Casa Pedro Domecq represents 20% of the value of the group, they visualize a growing market, and a geographical position that still generates benefits in terms of export and import.
So its production lines will be expanded in its areas of Gin, Brandy, Whiskey, cognac, Rum and wines. Where they seek to cover segments not explored before, as is the case of a Mexican Gin produced in Oaxaca and with which they plan to enter and compete in the mezcal market.
Although not only the portfolio but also the socioeconomic levels to which they reach will be a guideline to advance this year, where the economy does not play a predominant role in the pockets of Mexicans, and although it is a reality that in this return “to normality” has generated more influx in restaurants and with it the sale of alcoholic beverages, the level of spending is not the same.
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Health, money and business
Co-founding partner, and host of the radio program Salud, Dinero y amor. Finance, business, economics, and wellness program.