How to Convert Website Visitors to Sales

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Postmedia has identified eight ways to ensure that your website is set up to convert.


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Make conversion analysis part of your marketing strategy

This is one of the best ways to manage the ROI of your campaigns. Start by setting specific conversion goals. Then measure and track your conversion rates. We focus on sales here, but conversion goals can also include visitors taking other actions, such as filling out a form, attending a webinar, requesting a quote, or spending a specific amount of time on your site.

Be clear about who you are and the value you bring

What sets you apart from the competition? Why should buyers trust you and your products? Create an elevator pitch that is compelling and direct, and that will resonate with your target buyers. Include this key message in all your branding initiatives, on your home page, on social channels, and in product descriptions.


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Create an email database and segment your email audience

Email marketing is a proven and effective way to drive traffic to specific pages on your website. It can take the form of a simple update or reminder about a product or service.

Or you can include regular email newsletters designed to keep your brand in mind by pointing readers to relevant articles and promotions on your website. Promotional emails can focus attention on special events and sales.

Use the data you’ve collected about your customers to segment your email audience by purchase history, interests, demographics, and where they are on their shopping journey.

Develop landing pages that link and align with your pay-per-click campaigns.

AdWords campaigns will help improve your ad quality score, which in turn will improve the ranking of your ads and websites. That’s because Google rewards relevancy and these are important indicators of relevance to the search engine.


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Build your credibility on social media

It’s never been easier for customers to talk out loud about what they like and don’t like. When it comes to building trust in your brand, happy customers who share reviews and testimonials on social media can carry the same weight as recommendations from friends.

Turn your website into a great customer experience

Your website is the face of your brand. It’s what will help you stand out in a growing ecommerce environment, if you prioritize it and make it a place your customers want to visit.

Make sure you provide the information customers want and need to advance their buying process the way they want to receive it.

Use high-quality product images and videos, relevant articles, and engaging product copy that tells the story of your brand and how the product will help customers.


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Keep it up to date with regular updates.

Create a blog and post new content regularly.

This is a great way to add value to your customers by answering their questions and addressing their pain points. It will also help build trust in your brand.

Take advantage of live chat

Adding a live chat feature to your site will allow you to immediately answer a visitor’s questions while they are on your site. This type of relevant engagement drives conversions. Research shows that shoppers are 4.6 times more likely to convert after interacting with an online chat support service. Also, a shopper using live chat will likely spend 60% more on their purchases.

Driving traffic to your website is critical in today’s growing ecommerce market. Now is the time to make sure those clicks turn into sales. This is what will allow you to grow your business.

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