Cristiano Ronaldo accompanied his partner Georgina Rodríguez | Photo: EFE
By: Héctor Palmar
Social networks came to revolutionize the way personalities from different areas connect with their audience. Singers, athletes, politicians, all have changed their way of communicating with the masses that before the arrival of Instagram, Twitter or Facebook, was one-way. One of the celebrities with the largest digital audience is Cristiano Ronaldo, who undoubtedly knows how to monetize the web traffic he generates.
Cristiano Ronaldo, a prominent 36-year-old Portuguese footballer, is one of the most iconic figures in football. His participation in the last four editions of the World Cup coincided with the proliferation of social networks. Just when Cristiano Ronaldo made his debut at the 2006 World Cup in Germany, social networks such as MySpace and MSN Messenger became the meeting point for millions of users.
Cristiano Ronaldo’s first social network
By 2008, with the popularity of the nascent Twitter and Facebook platforms, verified profiles of celebrities, athletes, singers, media, actors and countless personalities began to share their opinion in an infinite sea of millions. of users. On May 7, 2009 the Cristiano Ronaldo digital path with the creation of your official Facebook page.
Cristiano Ronaldo’s timeline on social networks continues in 2010 with the creation of his Twitter account, which, like his Facebook page, was unified with the user ‘Cristiano’. Two years later he would arrive on Instagram, on October 31, 2012, when he shared his first publication on the social network that has remained a leader in the last decade. Twelve years later, CR7’s digital audience exceeds 500 million users.
How many followers does Cristiano Ronaldo have?
By September 2021, the soccer star has more than 94.5 million followers on Twitter, more than 147 million on Facebook and 348 million followers on Instagram. Precisely in the latter, it is where Cristiano Ronaldo stands out with the most recent report from the HopperHQ platform, in charge of making metrics and analysis of social networks and which published a list of amounts that correspond to how much the celebrities with the most followers charge.
Cristiano Ronaldo charges the amount of 1.6 million dollars for a publication on his social networks, being the person who by 2021 best monetizes his web platforms on the planet. The top 5 on this list is made up of actor Dwayne Johnson, better known as ‘The Rock’, followed by singer Ariana Grande, socialite and businesswoman Kylie Jenner, and singer Selena Gómez.
The Top 20 personalities who best monetize their posts on Instagram only include three other athletes. Lionel Messi at position 07, Neymar Jr. at position 16 and Indian cricketer Virat Kohli at position 19. Cristiano Ronaldo is estimated to raise € 7 million weekly through advertising campaigns on Instagram, reported the Brand specialized portal.
Not only with multi-million dollar contracts in soccer teams Cristiano Ronaldo has managed to build his empire, but his profile as an influencer has been really profitable, since the most up-to-date figures indicate that the footballer generates earnings of € 370 million per year for his digital contracts, indicated the English website Aphrodite.