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Television hockey expert Bob McKenzie rolled through Windsor on Friday as part of a promotional tour for his recently unveiled Bobby Margarita alcohol product, now available on LCBO shelves.
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McKenzie visited two LCBO stores locally where he promoted his new ready-to-drink alcoholic beverage, signed autographs, took photos and talked hockey with customers.
“The visit in Windsor was short, but sweet,” said McKenzie before moving on to London for similar LCBO outlet visits later in the day.
“It was great to connect with hockey and margarita fans. It was incredible the number of customers I met in a short period of time. If Windsor is not the margarita capital of Canada, I bet it’s close.”
McKenzie, along with one of his sons, have partnered with Ace Beverage Group to produce Bobby Margarita. It is a ready-to-drink margarita that comes in 473 ml. tired It is based on a long-held recipe McKenzie himself developed and tagged the Bobby Margarita.
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People can drink the product right out of the can or add their own spices and customize it however they desire, he said.
“This kind of started as a bit of a lark,” McKenzie said. “This came out of nowhere, it is not something I planned I would do. Bobby Margarita was a brand without a product and through Ace Beverage we decided to put a product to it.”
Naturally, many of the customers he met Friday in Windsor wanted to talk hockey — primarily the Toronto Maple Leafs and Windsor Spitfires with both currently involved in the playoffs, he said.
Ironically, another one of McKenzie’s sons, Mike, is currently head coach and general manager of the Kitchener Rangers who the Spitfires are next scheduled to play in the Ontario Hockey League playoffs.
“They had questions about the Spitfires and I had to tell them, ‘Sorry, but I’m going with my son and the Rangers,’” McKenzie said.
“It was great being in Windsor. I really appreciate the people coming out.”
