The new year is a new opportunity for many people to start fresh. For half of Canadians, it is time to search for a new job. According to a study referred to in a January CBC article, the number of individuals searching for a new job has risen steadily over the last year and a half. The article also mentions, “the top reasons for searching for a new job include a higher salary, better benefits and perks, more advancement opportunities and greater flexibility to choose when and where they work.”
As an employer, you want to attract job seekers to your company, but this can be a challenging task, especially in today’s highly competitive job market. With so many companies vying for top talent, creating a compelling employer brand that resonates with job seekers is essential. Here are some effective strategies for attracting job seekers to your company.
Create a Strong Employer Brand
Your employer brand is your company’s reputation as an employer. It sets you apart from other companies and makes your workplace desirable for job seekers. According to a Glassdoor study, 50 percent of candidates won’t work for a company with a bad reputation, even if offered a high salary. The study also revealed that a strong employer brand can reduce a company’s cost per hire by as much as 50 percent.
Ultimately, your employer brand should accurately reflect your company’s values, culture, and mission. A strong employer brand can help you attract top talent by demonstrating why your company is a great workplace. You can create a powerful employer brand by focusing on your company’s mission statement, values, vision, and culture. This will allow you to identify your business’s unique needs and attract talent accordingly. You can also cultivate a robust onboarding process and offer learning and development opportunities.
Offer Competitive Compensation & Benefits
One of the critical factors job seekers consider when looking for a new job is compensation and benefits. As mentioned earlier, Canadians are looking for new jobs with higher pay and perks, so your company must offer competitive salaries and benefits with other companies in your industry. Consider offering perks like flexible work arrangements, professional development opportunities, and wellness programs to attract top talent.
If you’re unsure what the standard compensation package should include, work with a recruitment agency to remove the guesswork from the process. Renowned agencies like IQ PARTNERS have extensive industry experience, allowing them to help you craft the ideal compensation package to offer your top candidates. They have deep knowledge of the market, competitors’ salaries, and jobseeker’s expectations, allowing them to help you make smart hiring decisions.
Use Social Media to Showcase Your Company Culture
Social media plays a critical role in the hiring process today, as many job seekers browse social media platforms of companies they are interested in working for. So, your organization’s social media platforms are an excellent tool for showcasing your company culture and values.
Use social media platforms like LinkedIn, Twitter, and Instagram to share photos and videos highlighting your company’s culture, work environment, and team members. This can give job seekers a glimpse into what it’s like to work at your company and help them decide if it’s a good fit.