Guillermo Díaz is the new president of Toyota Motor Sales and Lexus de México


From the first of April next, William Diaz will become the president of Toyota Motor Sales and Lexus of Mexico, by replacing Tom Sullivanto take on the challenge of increasing the electrification strategy that the Japanese company maintains in Mexico, as it is the leader in the commercialization of hybrid cars.

With 20 years of experience in the Automotive industry in the sales area, the still Vice President of Operations within Toyota Motor Sales Mexico committed to working together with all operations in the country and the distributor network, whose commitment is focused on the future of electrification.

Toyota closed 2021 with the fourth position in sales in the Mexican market with a market share of 9%, so the challenge for Guillermo Díaz is to maintain this position aligned with the company’s values ​​governed under the Toyota Waywhich seeks to generate happiness for all, always promoting continuous improvement in all operations, the company said.

The new president of sales in Mexico for “Toyota has the challenge of maintaining the company’s leadership in electrification and continuing to increase the supply of electric hybrid models. In this way, its goal will be to continue promoting Toyota as a mobility company and build an electrified and sustainable Mexico.”

“The appointment of Memo as president is great news for all of us who are part of Toyota in Mexico. At a key moment for the firm in the country, it gives us the opportunity to continue collaborating with all the operations in Mexico and I am sure that together we will continue to reap great achievements,” said Luis Lozano, president of Toyota Motor de México.

This appointment coincides with the upcoming celebration of the 20th anniversary of the Japanese brand in the country, an appropriate time to continue showing its commitment to it with the appointment of one of the most valued members of the company and thus confirming its philosophy of Thinking Global and Current Local.

Through a press release, Bob Carterexecutive vice president of sales for Toyota Motor of North America has appointed Guillermo Díaz to the position of president, who “since 2002 joined the company in Mexico to support Tom Sullivan in the launch of Toyota Financial Services In the country, Memo has been a key player in contributing to Mexico, achieving very good business results thanks to the passion and dedication he has shown throughout his career at the company.

“It is a real pride to be able to communicate today the promotion of Memo to this position in which, I am sure, it will continue to reap great successes, always maintaining our commitment to be the best company in Mexico”, he commented.

For his part, Tom Sullivan, who was in charge of this presidency for the last 9 years and who has worked hand in hand with Díaz during his two decades at the company, has assured that: “leaving the legacy of Toyota Motor Sales and Lexus from Mexico to Memo is a true joy and cause for celebration. His talent, his leadership skills and his passion for doing things better every day, I am sure will guarantee that Toyota in Mexico will continue to reap great successes for many years to come.”



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