Querétaro, Qro. After the economic crisis influenced by the Covid-19 pandemic, a state program was presented that seeks to influence the economic recovery of the entity.
Support schemes mainly for micro, small and medium-sized enterprises (MSMEs), to promote self-employment and to boost the tourism sector, are some of the axes of the program, in which a bag of 200 million pesos will be distributed, the governor reported Mauricio Kuri González.
From the global plan, it is expected that 129.6 million pesos will be exercised through programs coordinated by the Secretariat for Sustainable Development (Sedesu) and which are distributed into six categories.
The head of Sedesu, Marco Antonio Del Prete Tercero, stated that the program seeks to create conditions to resume the rhythm of economic growth.
The first category of support, he explained, is based on promoting investment and job creation, and is focused on industrial and commercial projects that create or retain jobs, acquisition of machinery, infrastructure, equipment, consulting and training. It is for large industrial project companies.
The second category consists of the development of technology and innovation, aimed at companies, institutions, research centers and business associations. The support will be for technological equipment, software purchase, licenses, training, certification, patent registration or prototype design.
The third, for micro-businesses, has subcategories: including market tenants (for infrastructure and equipment, support of 10,000 pesos will be provided), markets (due to the SARVS-CoV2 emergency, 5,000 pesos), tianguis (support for infrastructure, 7,000 pesos), tianguis (due to the virus emergency, 3,500 pesos).
A program was also launched to promote the use of renewable energy (in tortilla shops, butchers, miscellaneous); For this initiative, the state government will support 50% of the cost and the rest must be provided by the beneficiary.
One more item of this category is the initiative to promote self-employment (up to 25,000 pesos for equipment that facilitates the service or commercial activity), promotion of agribusiness (due to the virus, support of 80% and 20% the beneficiary).
The fourth category is focused on promoting competitiveness for companies, supporting new entrepreneurs, as well as MSMEs.
The fifth – he added – is related to regional strengthening and has subcategories: transformation projects (support for basic machinery, equipment and raw materials) and craft promotion (support for raw materials, basic machinery, packaging, containers).
The sixth aspect consists of a program to implement sustainable energies, with which it seeks to reach 100 microenterprises with support of about 96,000 pesos per project for the installation of photovoltaic systems. It will be equipped with the equipment for basic energy consumption.
This initiative serves as a pilot program, anticipating that next year a program of greater scope will be generated.
Tourism reactivation strategy
The tourism sector is also part of the state program, being an activity that had a drop of up to 60% after the impact of the pandemic, reported the Secretary of Tourism, Mariela Morán Ocampo.
The item for the sector is 40 million pesos for actions and strategies aimed at reactivation.
He explained that it seeks to reactivate the economy by promoting sales; After conducting various surveys, it was detected that there is an area of opportunity in promoting weekend tourism.
The strategy has four axes, among them, generating a digital strategy, which consists of enabling a postcard that will have an experience personalizer
As well as a tourism promotion campaign, aimed at the State of Mexico and Mexico City, hoping to generate between 5 and 10 million impressions. The participation of the state in the Tianguis Turístico de Mérida is also enlisted.
In addition, it seeks to innovate in tourism products, generate tourism infrastructure projects (for 4.5 million pesos) and promote the training of 600 tourism service providers.
The state program also includes one-off support for 20,000 pesos for 1,500 family businesses that have been affected by the pandemic, said the Secretary of Social Development, Agustín Dorantes Lámbarri.
They anticipate hotel occupancy of 55% during the next long weekend
Querétaro, Qro. Hotel occupancy in the state continues in a gradual recovery process, still far from the pre-pandemic indicators, but more encouraging compared to 2020.
For the next holiday break, the establishments of the Asociación Queretana de Hoteleros (AQH) project an average occupancy of 55%; the expectation is greater than the results of the previous bridge (for Day of the Dead) when it was between 45 and 50 percent.
During the next weekend, Saturday is expected to be the day with the highest level of accommodation, predicting that it will even reach between 60 and 75% occupancy, estimated the president of the AQH, Luis Signoret.
“We believe that we are going to have a better movement for this bridge because it is official and it comes to help us a lot,” he explained.
For now, they already have reservations for this weekend, and it is expected that from Friday there will be a good flow of visitors.
After the bridge, a decline in occupancy is looming, since there is still no full recovery of hotel activity, coupled with the fact that business tourism, which used to represent one of the main supports of state occupation, continues to decline.
The association reports that at the end of October an occupancy of 36% was achieved, and it expects to close 2021 with 40 percent.