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The first establishment will be located in the Westfield Glòries shopping center and the second in the center of the municipality of Tarragona
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With these premises, which will be operating in September, the company reaches the five physical points of sale in Spain
E-commerce cosmetics freshly bet again on growth in physical soil. The company will open another two stores in Barcelona and in Reus facing the end of August and is already working on starting as many others before the end of the year. These first two will be located in the shopping center Westfield Glories and in the Carrer Monterols, in the center of the municipality of Tarragona, where the company has its headquarters. Thus, the chain will open in the fall of this year with five stores in Spain (two in Barcelona, one in Reus and another two in Madrid and Valencia) and one in London.
The idea is to continue strengthening this sales channel, which, with the five establishments that the company has in Spain, accounted for only 5% of its income last year. “The digital native and sustainable company has experienced sustained growth through its online channel in the last six years and has already exceeded one million customers and a global turnover of more than 100 million euros”, explains Freshly in a statement. “After a time in which online sales have not stopped growing , with the end of the restrictions, people have returned to the streets and retail sales have rebounded”, adds the company, which assures that these three openings will serve for this channel “to continue growing and gaining weight”.
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The openings are also accompanied by the hiring of fifteen people, the vast majority in Reus, where apart from dependents the company is looking for programmersSpecialist in Investigation and development, marketing experts Y store managers.
“Increasingly we will see Freshly Cosmetics as a brand that flows and revolves around people and Freshly Fans: being digital or physical is no longer a strategy because we will be where people need us”, argues the co-founder and CEO of the company, Miguel Antolin. “Opening two Freshly Stores in two months will be putting another gear in our proposal to get closer to people, and we are sure that these will not be the last”, adds the businessman.