Extra bite for Too Good To Go

Metro grocery stores join the anti-waste application which continues to grow in Quebec

Metro supermarkets now offer their surpluses on the European application Too Good To Gowhich thus becomes present in 13 markets in Quebec.

The partnership between Too Good To Go and the Metro brand has already existed in Ontario since 2022. In Quebec, 93 grocery stores are participating in this first deployment. For $7.99, the customer obtains a bag of food worth approximately $24.

“With this new partnership, we are offering our customers a new way to save by offering assortments of fruits and vegetables at a third of their retail price”, said Richard Pruneau, senior vice-president, Metro, in a press release.

The customer must, however, accept what is given to him. Because, unlike other systems, users of this application pay a fixed price for a surprise basket that they will collect from the chosen store, at the time determined by the retailer.

The application works with businesses located in 50 cities in Quebec, but mainly around large urban markets.

This partnership with Metro could help develop new markets, confirms Nicolas Dot, public relations manager for Canada at the company Too Good To Go.


Nicolas Dot, public relations manager for Canada, at Too Good To Go

We hope that there will be positive emulation among both consumers and merchants. It is certain that there are regions where we are launching with Metro in which it will be the only business, notably in Gaspésie or Saguenay.

Nicolas Dot, public relations manager for Canada, at Too Good To Go

The company’s ten employees could work on developing these new markets in the coming months. “We hope that, through this announcement, traders from these regions will be won over and join the movement,” says Nicolas Dot.

Interest from bigger players

Too Good To Gowhich has existed since 2015, was created in Denmark and has been available in Quebec since fall 2021.

Initially, it was mainly small businesses that joined here, but the arrival of Tim Hortons last year demonstrated the interest of larger players.

We want to tackle food waste wherever it occurs and to partner with all types of food businesses who have surplus and unsold items at the end of the day and which would otherwise go in the trash.

Nicolas Dot, public relations manager for Canada, at Too Good To Go

Last week, the app announced that its partnership with Tim Hortons was growing with 2,000 restaurants across Canada donating their surplus through Too Good To Go.

For the merchant, the partnership is very practical because he does not have to do the grocery shopping according to the user’s choices, but simply collect unsold products at the end of the day and put them in a bag. Some businesses offer customers the opportunity to collect their basket when they open and get rid of the surplus from the day before.

Fans have their lists of favorites, small pastry shop or local convenience store. Because the participating businesses are very varied. Among the larger retailers in Quebec, we find Couche-Tard and a few Basha restaurants. Some Adonis – a chain which belongs to Metro – are already selling unsold items on Too Good To Go.

Several small neighborhood businesses in Montreal also work with the application: the pizzerias Morso and Slice+Soda, the Italian grocery store Milano, and a few tapioca pearl tea counters.

Food Hero getting ready to grow

Apps that allow their users to pick up less fresh foods are becoming more and more popular.

The founder of Food Hero announces an upcoming expansion into the Canadian market. Jonathan Defoy founded Food Hero in Quebec in 2019 and claims to have 477 partners today, including Metro which will continue its partnership with the Quebec application, in addition to partnering with Too Good To Go.

With Food Herothese are the grocery products that are offered.

“It’s really not competition,” says Jonathan Defoy, who specifies that the two unsold recovery systems work very differently.

Its app suggests foods whose maximum freshness date is approaching. The retailer can freeze fresh produce and display it at substantial discounts, averaging 30% to 60% off. The customer buys their groceries online and collects them at the store.

This allows him to choose what he wants and have access to superior quality products, such as organic meat or specialty ingredients.

Food Hero also works with the IGA brand, which therefore includes the Rachelle Béry and the Tradition and Bonichoix markets.

The Provigo group’s grocery stores do business with the application instead. Flash food who also wants to pass on their products whose expiry date is approaching.

reference: www.lapresse.ca

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