Mexican golf aims its next swing towards modernity: “We want to give a change and a different attitude to the Mexican Golf Federation (FMG), that they do not take us as just another regulatory entity, but as a platform to support golfers. The more unity we can generate among all the actors involved in golf, the more tangible benefits we are going to have ”, Guillermo Amerena, president of the FMG Government Relations and Media Committee, explains to El Economista.
The vision of 2022 entails various branches of modernization for the organization: the creation of an internal accounting app to have greater financial control, a digital store to commercialize its brand for the first time and the formation of an itinerant school to try to attract more talent. around the national territory. But one of the bigger goals is to get more resources.
“Without financial resources it is very difficult to do things and meet the great objective of the FMG, which is having more and better golfers. We must make an effort, we are establishing a platform to try to attract more resources to apply them especially to the child-youth program. We want to go to another level of income and a goal to be reached would be to increase the budget we are handling right now by at least 30 or 33%, ”adds Jesús Topete, president of the FMG Social Responsibility committee.
All these initiatives were presented in the report of the first 100 days of the presidency of Fernando Lemmen-Meyer in the FMG, who confirms the importance of the eight new committees created in his management: Social Responsibility, Strategic Planning, Interinstitutional Coordination, Relations and Media, Regional Associations, National Teams, Scholarships Abroad and University.
The first point to unify these committees was a change in the communication of the federation, explains Guillermo Amerena: “We found an area of opportunity, since historically the digital communication of the FMG was scattered, so we tried to put order and meaning in a common narrative. We have a centralized plan, digital communication is a very important ally because the future of Mexican golf is for children and young people, and they, where they are comfortable interacting is on social networks, so we took a decisive step to be empathetic, understand that code and that they feel that the platform gives them promotion, impulse and motivation, that they feel that the FMG social networks are friends ”.
After the unification of accounts on Instagram, Facebook and Twitter, the FMG is also working on the modernization of its website so that it is no longer only informative-administrative and offers a space for impact for potential new sponsors and to generate more sports tourism. Currently, the FMG has relationships with brands such as Taylor Made, Unifin, Rolex, Beyond, among others that are advertised in its digital magazine.
How are the finances of the FMG after the first 100 days of the current administration?
“Excellent, there are resources and everything is working well. We really live from the quotas that our members of all the clubs give us and with the sponsors what we seek is that their resources go to the events organized by the FMG, not so much that they are received by the FMG, but that they contribute in a higher quality to the events. Digital is where we have to lead and transform the FMG so that it gives us much greater efficiency ”, replies Eduardo Sabatés, president of the Strategic Planning committee.
In this obtaining of resources is the plan of the FMG Store, a digital store that will sell products with the FMG brand, such as caps, balls, shirts, pins and all the clothing used in the practice of golf. The managers point out that they are “very advanced” in terms of patents to launch it as soon as possible in 2022, although they still do not know what percentage of income they could collect since they have not established sales prices either.
Regarding financial control, within a period set to March 2022, they will launch the internal regulation app, where the FMG accounting will be uploaded in real time and will be available to committee chairmen and the rest of the heads of the organization. The objective is to be aware of how resources are spent and maintain financial health.
“We consider it very important that the accounting information and everything that the FMG is spending is available and in a transparent way for all the members of the executive committee and for the directors. We are implementing a system that takes online accounting every day, that is uploaded to this app and in a very simple way on a phone we can monitor how budgets are going, draw graphs and that helps us to have our finances healthy. It is something new and we want to put it at the forefront, that all that administrative part works by itself and we really focus on the sport ”, describes Eduardo Sabatés.
One of the main destinations for the resources that e-commerce and new sponsors would bring is the training of new talents. The members of the FMG point out that the income would go to the development of children and young people, as well as a National Golf School project emulated by Spain.
It is an itinerant school, that is, it will not be in a fixed physical space in a city, but rather a project in which prominent exponents of Mexican golf will travel through the seven regions that the FMG has to teach classes, seminars and workshops to clubs and associations that require it. Topics range from sports techniques to how to get sponsorships and how to organize tournaments.
“We want to take a step towards the new order of world golf, we currently have as strategic partners organizations that have many years and are very professional in their performance, which are turning more and more to Mexican golf. The FMG has to become more at the level of these world organizations to continue obtaining more benefits for golfers, for affiliated clubs and greater golf activity in Mexico ”, concludes the president of the Government and Media Relations committee.
Reference-www.eleconomista.com.mx