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Drew Barrymore joins the virtual conference call with an enthusiastic energy that reveals the level of enthusiasm the actress harbors for her latest role.
Instead of being the star of a new movie or television project, the producer, entertainer and talk show host was revealed to be the online marketplace Etsy’s first gift director.
“I’m an Etsy girl!” Barrymore exclaims. “There really isn’t much you can’t accomplish for yourself and other people in the Etsy world, and you’re dealing directly with the people who made it.”
Noting that the virtual creator marketplace allows shoppers to support “all the right people and things,” Barrymore revealed that the online shopping destination is an ideal option when it comes time to make your own gifts.
“For me, Etsy is a very important destination. And it is so vast,” she says. “I love it.”
But you won’t find ‘Drew Barrymore’ as a user on the Etsy site, as he noted that he has “an alias” that he uses to remain incognito when browsing and purchasing on the site.
The ad matches Etsy’s launch of its Gift Mode platform, which uses a combination of artificial intelligence and “human editorial reviews” to take the guesswork out of gifting your loved ones and friends.
“By harnessing the power of AI, we can leverage curation at scale,” explains Dayna Isom Johnson, trends expert at Etsy. “Importantly, we incorporated input from our marketing and search experts to ensure the experience is uniquely Etsy and human.”
Driving the outcome through a series of selections such as who the gift is for, what the occasion is and what they like, such as music and food, Gift Mode reveals a curated selection of gift ideas intended to be the perfect gift for someone. preferred. bowl.
“It’s really about making your gift-giving life easier.” Isom Johnson explains.
With Valentine’s Day right around the corner, it seemed fitting to ask about Barrymore’s top gift suggestions.
“I always think the best gifts are the ones you want for yourself,” Barrymore says.
One gift that Barrymore highlighted as a good gift for loved ones, while staying within a modest budget, was personalized pencils.
“If you have a Galentine or even a lover, the art of writing is very important,” Barrymore says, noting that she bought her daughters pencils with their nicknames Frankie Foodle Noodle, for Frankie, and Olive Bear, for Olive, which were a great success.
“It gave me a lot of joy,” he says of the simple writing instruments.
Barrymore, a fan of thinking outside the box when it comes to gift ideas, pointed out other unique gifts for you, like art, a keychain, or even a DIY gift.
“If someone engraves, engraves, or monograms something, you realize it took time, they had to think about it, they had to execute it, and it’s all about you,” Barrymore says. “It’s really not difficult, but it feels very big.”
When in doubt, the star and now Etsy CGO pointed out a gift option that she says will never go wrong.
“I don’t think gifting a candle is ever a bad idea,” advises Barrymore. “It gives the best lighting. And let’s talk about changing the energy in a room. “There is something so beautiful about that.”
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