Tuesday, October 27

Trader Corporation

TRADER Finds Ontario Dealerships Reporting Increasing Consumer Demand – Canadian Auto World
Dealer News, EQ Works, Industry News, Trader Corporation, Uncategorised

TRADER Finds Ontario Dealerships Reporting Increasing Consumer Demand – Canadian Auto World

TRADER Corporation is reporting that a recent third-party study conducted by EQ Works and commissioned by TRADER, that examined foot traffic among 750 Ontario dealerships finds a substantial increase in physical traffic between May and June 2020. Walk-in data collected during the study revealed a 56 per cent surge in unique visitors and an 81 per cent increase in total dealership visits in June. The tracked Ontario dealerships also experienced a 46 per cent increase in one-time visits, while repeat visits grew by 85 per cent. This influx of consumer shopping demand is reinforced by a record-breaking month of traffic to the autoTRADER.ca marketplace, which reached a milestone of 22 million visits, after a previous record high in May. ‪“Following a few challenging months surrounding the ...