Wednesday, October 21

tracking cookies

Apps & Games, Chrome, Google, News, tracking cookies, trust tokens

The ‘trust tokens’ proposed by Google to replace third-party tracking cookies

Several browsers, including Mozilla Firefox and Apple Safari, have targeted third-party tracking cookies on the web. The measures taken by both hope to reduce follow-up by blocking these cookies. Google has been a slightly slower in acceptance with your own Chrome browser - widely considered the most popular based on market share. However, part of Google's 'gradual' approach to get away from third-party tracking cookies was the introduction of a new technology to replace them. Now, one of those alternatives, called 'trust tokens', has come for developers to try it out. Unlike cookies, trust tokens can authenticate a user without knowing their identity. That should mean that these tokens will not be able to track users on all we...