Facebook-owned Instagram has announced that its reel buying feature is now available in Canada.
"Instagram wants to make it easier to discover and shop at the moment of inspiration, no matter where you are in the app, so now when people see a reel of tagged products, they can tap 'View Products' to buy, save, or learn more about the products, "the social media giant described in an emailed press release.
Creators can now tag products when they make a reel, and viewers can click on those products to buy or save them.
With this latest release, Instagram has shopping features for all aspects of its app, including Feed, Stories, IGTV, and Live. The platform even completely updated its home screen to emphasize the shopping tab.