Tuesday, December 1

Reels

Apps & Games, Instagram, News, Reels

Instagram will test Reels purchases later this year

Instagram has announced that it will begin testing purchase options within Reels later this year. Although the social media giant recently launched the feature in August, it is already looking for a way to monetize the platform. Instagram has also noted that it will start making IGTV videos that can be purchased globally available starting today. These IGTV videos will also be available through the Instagram Shop, which is the social media giant's dedicated shopping page. If viewers are watching an IGTV video and notice something that interests them, they can tap on the video to be redirected to the seller's website. Although the timeline of Instagram's plan to monetize Reels is unknown, it's no wonder Instagram wants users to buy through Reels, especially...
Facebook, Instagram, iPhone News, Reels

Facebook launches its competitor TikTok, Instagram ‘Reels’, in Canada, USA.

Instagram today released its response to the popular karaoke app TikTok, whose future remains in limbo. Instagram owned by Facebook on Wednesday debuted rival TikTok, Reels, in Canada, the US and almost 50 other countries. Launched last year in Brazil before spreading to Germany and France in June 2020, and India in July, the platform allows users to create 15-second videos with multiple clips, adding audio and visual effects before sharing them. with your followers or the broader Instagram community. "People have always come to Instagram to express themselves and entertain themselves," said Tessa Lyons, director of product management at Instagram. The reels will be "a big part of the future of entertainment on Instagram." According to Lyons, Instagram Reels will complement ...
Facebook, Instagram, iPhone News, Reels, TikTok

Facebook Offering TikTok ‘Creators’ Cash for Switching Over to Instagram’s ‘Reels’: WSJ

Facebook is reportedly opening its wallet to lure TikTok talent to an upcoming video service. According to a new report from the Wall Street Journal, Instagram is offering financial incentives to some popular TikTok creators in a bid to make them use Reels, a video-music remix feature that the Facebook-owned platform plans to unveil next month in the US. The article did not specify exactly how much in these bounties Facebook is offering, nor how many “creators,” in TikTok parlance, have been approached and accepted the offers. Facebook did admit to making overtures to popular TikTok users. The Journal quoted Instagram spokeswoman Sarissa Thrower as saying that the site has “approached a diverse range of creators about Reels in several of the countries where it’s currently bein...