Category: J.D. Power 2020 Automotive Performance

Most Owners Satisfied with New Vehicles; Some Truly Love Them Despite Their Flaws, J.D. Power Finds – Canadian Auto World

When it comes to driving sales, as well as generating brand loyalty and advocacy, vehicles that create joy for their owners often overcome any negatives caused by problems they experience. This phenomenon is most effectively seen in the J.D. Power 2020 Automotive Performance, Execution and Layout (APEAL) Study. “Purchasing the ‘right’ vehicle is influenced by a