App Tracking Transparency Coming Soon to iOS and iPadOS
In a move that is sure to annoy the big dogs of advertising and delight privacy-conscious consumers, Apple is finally gearing up to launch its 'App Tracking Transparency' feature that limits the way iOS apps can track and share your data with third parties.
This feature was first mentioned during the iOS 14 reveal at WWDC in the summer of 2020, but its release was later delayed until the spring of this year. With that said, spring is just around the corner, and the first versions of App Tracking Transparency will begin to block access to your iPhone or iPad identifier of advertisers (IDFA) in the upcoming beta version of iOS 14.
If you're unfamiliar with data privacy, reading Apple's 'A Day in the Life of Your Data' report is a ...