Monday, October 26

brand loyalty

brand loyalty, J.D. Power and Associates, Lexus, News, Subaru

Subaru and Lexus are winning the customer loyalty battle

The ability or desire of a customer to stick with a single automotive brand is the Holy Grail of executives in corner offices. After all, if Average Joe simply visits the GM store when it’s time for a new truck, his money stays firmly in Ren Cen’s coffers. In 2020, the brands of Subaru and Lexus have been ranked highest in their ability to recapture customers.Every year, the industry powerhouse of J.D. Power and Associates release a U.S. Automotive Brand Loyalty Study. Now in its second year, the study uses data to calculate whether an owner purchased the same brand after trading in an existing vehicle on a new ride. Customer loyalty is based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle.Amongst mass market brands,...