Sunday, October 25

awareness campaign

awareness campaign, Business, covid alert, federal government, Government

Feds to Spend Up to $ 10 Million on COVID Alert Awareness Campaign

The federal government plans to spend up to $ 10 million on a public awareness campaign to boost downloads of the COVID Alert exposure notification app, according to The logic. The news comes when the application exceeds 1.5 million accumulated downloads since its official launch on July 31. At the time of writing, COVID Alert was downloadable nationwide, but only Ontario issued the unique codes the app uses to warn users of potential COVID-19 exposure. Digital Government Minister Joyce Murray said The logic she hopes that all the provinces and territories will eventually unite. Additionally, Murray noted that Atlantic Canada would likely begin to participate shortly. In March, the federal government pledged $ 30 million for a...