Wednesday, October 21

Auto Dealers

Kia Motors America Launching Marketing Campaign For 2021 K5 – Canadian Auto World
2021 K5, Auto Dealers, Industry News, Kia Motors America

Kia Motors America Launching Marketing Campaign For 2021 K5 – Canadian Auto World

Kia Motors America is kicking-off off a multi-channel marketing campaign in support of the all-new 2021 K5. The campaign starts on Tuesday, July 28, at 8 p.m. ET / 5 p.m. PT with a livestream event on Twitter. Billed “Triple Threat,” directed by Darrin Prescott, who has worked on such films as Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum. In addition to Prescott, “Triple Threat” features professional driver Collete Davis and actor Jeremy Ray Valdez, who will serve as event co-hosts, and stunt drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch. Each stunt driver will get behind the wheel of a K5 and put the vehicle’s sleek design, on-road prowess, and dynamic performance to the ultimate test. The national cam...
OMVIC survey reveals need for help for auto industry to recover – Canadian Auto World
Auto Dealers, COVID-19, Industry News, Ontario, Ontario Motor Vehicle Industry Counsel, survey

OMVIC survey reveals need for help for auto industry to recover – Canadian Auto World

It is no surprise that there is still a great deal of unease in Ontario’s dealer landscape because of COVID-19. While dealer teams are happy that the province has slowly begun to reopen and that vehicle sales are showing signs of starting to recover, many are expressing concern by the impact the months long near shutdown of the economy has had on the industry and what it means going forward. To that end, the Ontario Motor Vehicle Industry Counsel (OMVIC) along with various industry stakeholders conducted a survey of dealers and vehicle sales associates to better gauge the impact of the pandemic – COVID-19: the Impact, the Opening and the Way Forward. The survey ran from June 4-11 and some 914 dealers completed the survey on how the pandemic impacted them from April 1 to May 31. Of the ...
Dilawri Group of Companies Acquires Lexus Laval – Canadian Auto World
Auto Dealers, Dealer News, Dilawri Group of Companies, Industry News, Lexus Laval

Dilawri Group of Companies Acquires Lexus Laval – Canadian Auto World

Dilawri Group of Companies announced the acquisition of Lexus Laval, representing the addition of the first Lexus dealership for the group. With this acquisition, Dilawri now owns and operates 75 dealerships nationally, representing 33 brands. Originally founded in 1996, Lexus Laval has established itself as a leading destination for Lexus sales and service and is recognized as the largest volume Lexus retailer in the Province of Quebec. Prominently located at 2000 Boulevard Chomedey, just south of Autoroute 440, the state-of-the-art facility boasts a 10-vehicle showroom, two-vehicle delivery area, 11 mechanical service bays and an indoor service drive-through. Guests are treated to the Lexus Laval experience, a unique approach to personalized sales and service with total satisfaction ...
Ford Introducing All-New Bronco brand – Canadian Auto World
2021 Bronco, Auto Companies, Auto Dealers, Bronco, Bronco Sport, ford, Industry News

Ford Introducing All-New Bronco brand – Canadian Auto World

Ford is introducing an all-new Bronco brand featuring a new family of Built Wild™ SUVs, U.S. off-road driving schools and a unique community for owner and enthusiast engagement. The all-new Bronco brand includes a Bronco two-door, first-ever Bronco four-door model and all-new rugged, small SUV, the Bronco Sport – and will be the only domestic brand of SUVs with standard 4×4. Ford is revealing the all-new models July 13 as the Bronco reservation system opens. “Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work and play outdoors,” said Jim Farley, Ford chief operating officer. “Like the original, the all-new Bronco family is engineered to take you to epic places, with capability to deliver ...
Ford to debut SiriusXM with 360L in 2021 Ford F-150 – Canadian Auto World
2021 F-150, 360L, Auto Dealers, Canada, Dealer News, F-150, Ford Motor Company, Industry News, SiriusXM

Ford to debut SiriusXM with 360L in 2021 Ford F-150 – Canadian Auto World

SiriusXM and Ford Motor Company of Canada have announced that SiriusXM with 360L will make its Ford debut in the 2021 F-150. SiriusXM with 360L is planned to be available on all future Ford models with its next generation SYNC 4 communications and entertainment system. The news was first announced last night during Ford’s primetime global reveal of the all-new F-150. With SiriusXM with 360L, drivers and their passengers now get access to more than 10,000 hours of SiriusXM’s recorded On Demand content whenever they want – including exclusive interviews, unique shows and live performances. It also delivers more live channels than ever from SiriusXM’s acclaimed satellite and streaming lineup, which features an extensive selection of ad-free music, plus sports, entertainment, news and much...
OMVIC Survey Reveals Auto Sales Industry Will Need Help to Recover – Canadian Auto World
Auto Dealers, auto retail sector, COVID-19, Industry News, Market News, OMVIC, Ontario’s Vehicle Sales Regulator, Remarketing News, survey

OMVIC Survey Reveals Auto Sales Industry Will Need Help to Recover – Canadian Auto World

As Ontario’s economy gradually eases into normalcy after months of disruption, it’s clear—as evidenced by the results of a recent survey by Ontario’s Vehicle Sales Regulator, OMVIC—the province’s auto retail sector has been significantly impacted and recovery will be a long process. In June, the Ontario Motor Vehicle Industry Council (OMVIC) developed and conducted a survey of dealers and salespeople—this was done in consultation with several industry stakeholders. The survey focused on the impact of COVID-19 on automotive retailers. Some 5,000 registrants responded and provided valuable insights into the outlook of the industry. “Vehicle sales across Canada fell 48 per cent in March compared to the same period last year, and dealerships in Ontario were not immune to the fallout from C...