Wednesday, October 28

APEAL

Most Owners Satisfied with New Vehicles; Some Truly Love Them Despite Their Flaws, J.D. Power Finds – Canadian Auto World
APEAL, APEAL Study, Execution and Layout, Industry News, J.D. Power, J.D. Power 2020 Automotive Performance, Market News

Most Owners Satisfied with New Vehicles; Some Truly Love Them Despite Their Flaws, J.D. Power Finds – Canadian Auto World

When it comes to driving sales, as well as generating brand loyalty and advocacy, vehicles that create joy for their owners often overcome any negatives caused by problems they experience. This phenomenon is most effectively seen in the J.D. Power 2020 Automotive Performance, Execution and Layout (APEAL) Study. “Purchasing the ‘right’ vehicle is influenced by a variety of factors, depending on each buyer’s specific tastes, wants and needs,” said Dave Sargent, vice-president of automotive quality at J.D. Power. “The APEAL Study measures an owner’s emotional attachment to their new vehicle and in what areas that vehicle may not be delivering on all of the positive experiences that were hoped for. Understanding this is just as valuable to automakers as knowing about quality issues and own...