Monday, October 26

AMC

AMC, iPhone News, Universal

Universal, AMC Theatres Reach Deal to Reduce Theatrical Window to 17 Days

Universal and AMC theatres have reached a brokered peace in their theatrical vs. PVOD cold war. In a pact that is likely to change the film industry, Universal and AMC have agreed to allow the studio’s movies to make their way to premium video-on-demand (PVOD) platforms after only 17 days of play at theatres, explains a new report from The Verge. The deal — which presently only covers AMC’s US locations — shatters the traditional theatrical window, a longstanding policy that has required studios to play their films on the big screen for nearly three months before making films available in the home. The unprecedented move on the part of a mega-exhibitor has far-reaching implications for the film business — particularly amid the ongoing coronavirus pandemic and related theater c...