Cancun exceeds occupancy expectations during vacation bridge

Cancun, QR. The city reached 84.8% occupancy during the holiday bridge last weekend, which exceeded the expectations anticipated by the federal Ministry of Tourism, which forecast a maximum occupancy of 80 percent.

The report prepared by the Secretary of Tourism of Quintana Roo It shows that both Cancun and the Riviera Maya reached practically 85% occupancy, while Tulum remained at 75%, and a total of 388,430 visitors vacationed in the state.

The federal tourism secretary, Miguel Torruco, had previously announced that an 80.2% occupancy was forecast for Cancun, so that expectation was exceeded by more than 5 percentage points.

Jesus Almaguer Salazar, president of the Hotel Association of Cancun, Puerto Morelos and Isla Mujeressaid that in the case of the city, the largest proportion of travelers captured on this bridge was 70% national and 30% international, because the rest dates correspond only to the labor dynamics of our country.

Although they have not yet prepared the calculation of the economic benefit, he assured that the average expense per group of visitors that arrived in Cancun was 1,300 dollars for an average stay of three days and two nights.

Almaguer Salazar called a press conference to publicize statistics on tourist behavior two years after the pandemic, with data from the Center for Research and Tourism Competitiveness of the Anahuac Universitywhich highlight that during 2021 the city was placed as the most visited international destination by the US market.

This means, he said, that at least one in six American travelers who went abroad last year visited Cancun. This meant that the city will close with 4.9 million North American tourists in 2021, that is, an 18.1% increase compared to 2019.

However, the hotel leader recalled that this boom in North American tourism is circumstantial, since the closure of borders and other restrictions imposed by the main markets receiving international tourism allowed Mexico, and in particular the Mexican Caribbean, to become the option most attractive travel destination in the months immediately following the reactivation of the global tourism industry in June 2021.

He anticipated that in order to maintain the market share that Mexico currently has in terms of US tourism, the promotion and presence of the Caribbean in the main tourism source markets such as the American Union and Canada must be strengthened, or else they will not be able to retain visitors who temporarily chose Mexico as a vacation destination in 2021 and so far in 2022.

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