Canadian brand OKAYOK takes advantage of humor and nostalgia to create elegant designs

‘Feel Good Clothes’ offers clothing made in Canada.

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Adrienne Butikofer’s clothing designs don’t take themselves too seriously.

Toronto-based and crafted creations available through the line. WELL WELL Offering “feel good” designs for those who want to add fun options to their wardrobe. We sat down with Butikofer, the founder and designer behind the brand, to find out more.

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Q: For those unfamiliar, what is OKAYOK?

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TO: OKAYOK is a Toronto-based clothing brand that I founded in 2017. The brand is all about making high-quality, locally made clothing that evokes humor and nostalgia in those who wear it. At the center of my design philosophy is the fusion of vibrant colors, playfulness and comfort. All designs are hand-printed inside our Toronto store and studio in The Junction neighborhood.

Q: Is there a story behind the name?

TO: The name “OKAYOK” (pronounced OK-OK) was chosen to reflect the sense of ease and fun that is at the core of my work. Authentically aligning with my natural design aesthetic, I chose a name with a fun, relaxed spirit that was intentionally meaningless, to allow for creative freedom as the brand grows and evolves.

Q: What makes the brand unique?

TO: Our unwavering commitment to local production sets us apart. My local supply chain is the achievement I am most proud of. We collaborate with several Toronto-based partners, including knitting mills, manufacturers, suppliers and dry cleaners. What makes our pieces truly unique are the meticulously crafted vinyl prints and graphics, all hand-printed in our studio right above our store in Toronto’s Junction Triangle neighborhood.

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Within our store, we host accessory printing workshops for our community. From tote bags to pillowcases, we love celebrating birthdays, corporate team building, and get-togethers with these eye-catching DIY events.

Adrienne Butikofer, founder and designer of OKAYOK.
Adrienne Butikofer, founder and designer of OKAYOK. Photo by Lindsay Duncan. /WELL WELL

Q: Who is the target customer?

TO: OKAYOK is feel-good clothing made for anyone who loves everything fun, graphic and colorful in their wardrobe. We serve children, men and women of all ages and from all walks of life.

Q: What is the price range of your products?

TO: Our accessories and clothing start at $14 and go up to $300. We work hard to maintain fair prices for consumers, but this is becoming more difficult in the current economic environment. When people shop with us, they should know that their money is reinvested directly into their local community, powering the many other independent entrepreneurs that make up our supply chain in Canada.

Q: Lastly, where can people see them?

TO: Visit our showroom and shop in Toronto’s Junction Triangle neighborhood and online at Okok.ca. If you’re in Vancouver, you can explore our brand at Harlow Atelier and Hey Jude. We also wholesale our collections to SIMONS and Well.ca, and over 40 boutiques across Canada.

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