The Challenger will celebrate its fifth year of tennis in Calgary with a new date, hoping to attract bigger, brighter stars for the annual classic.
The 2024 Calgary National Bank Challenger will be held Oct. 13-20 for an earlier start than last year at the OSTEN & VICTOR Alberta Tennis Centre, organizers announced Wednesday.
“We believe our new date better positions us on the national and international tournament calendar and will help attract an even stronger field of players,” said tournament director Danny Da Costa, who is also executive director of the OSTEN Tennis Center & VICTOR Alberta. “The inaugural event took place during the same time in 2018 and previously took place in both February and November.”
This year’s event will be an ATP Challenger 75 event and an ITF Women’s Pro Circuit 75 event.
The Challenger is currently Canada’s largest international tennis tournament outside of the National Bank Open. The Calgary stop features many of the ATP and WTA World Tour’s most promising and established stars.
The tournament has quickly become one of Alberta’s largest sporting events, with 13,112 spectators attending the event in November 2023.
The Challenger provided more than one million minutes of complimentary live broadcast coverage to an international audience, while generating more than $3.67 million in economic impact to the local and provincial economy.
In addition to the world-class tennis on display, The Challenger also features a number of exceptional promotional and community engagement opportunities, showcasing Alberta and the sport of tennis.
“Our Challenger also showcases the best of Alberta,” said Da Costa, “from engaging Alberta’s top chefs and restaurants, event organizers and businesses to deliver a world-class experience for the city of Calgary and the province of Alberta. “.
Challenger 2023 partnered directly with more than 100 Alberta-based companies to deliver the eight-day event.
“More than 90 per cent of all our event partners have offices or are based in Alberta,” Da Costa continued. “And this is something we are very proud of: making it a Made in Alberta event. “The event has put Calgary on the international tennis map and we look forward to seeing this event continue to grow in the future.”
Challenger 2023 was rated among the best ATP Challenger events in the world by players, coaches and tournament officials in the ATP Challenger Tour player polls.
The Challenger was also a finalist for the 2023 Canadian Sport Tourism Awards, which recognize Canada’s best national and international sporting events.
Last year, The Challenger became the first International Tennis Federation women’s event in Canada to offer paid hospitality to players.
To support and promote women and girls in tennis, the Challenger organized several programming activities, such as Women’s Knix Day, Girl. Place. Conference on equity and women as coaches in conjunction with event partners Tennis Canada, National Bank and OSTEN & VICTOR Alberta Tennis Centre.
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