Bubbly assets? Champagne overtakes big tech and bitcoin in 2021

If you have invested this year in champagne “vintage,” you may be tempted to uncork – the most coveted bottles have outperformed major financial market assets, from big tech companies to bitcoin.

The online platforms that allow you to trade in the most desired vintages of wine, champagne and spirits, as well as stocks or currencies, have registered record activity and extraordinary price movements this year.

Data from LiveTrade, which manages the “Bordeaux Index” of beverages, showed that champagne accounted for 15 of the 20 biggest price increases on the platform in 2021.

The climb was led by the 2002 vintage of Salon le Mesnil, described by its producer as “captivating as a samurai sword”. Its value has risen more than 80% in 2021 both on LiveTrade and on another wine platform, Liv-ex, and it currently sells for around £ 11,700 a bottle ($ 15,700).

That beats bitcoin’s 75% rise and is nearly five times the 18% made by the NYFANG + TM stock index of Facebook, Amazon, Netflix, Google, Tesla Y Microsoft, which have driven the gains of the global stock market of late.

Taittinger’s 2006 Comtes de Champagne also shone, along with Krug’s 2002 and 1996 vintages, with price increases of over 70%, while the Krug 2000, the Bollinger La Grande Année 2007, the Cristal Rosé 2008 and the Dom Pérignon P2 2002 experienced increases of between 54% and 55 percent.

LiveTrade CEO Matthew O “Connell said several factors drove the fine wine trade boom this year:” from low interest rates and high levels of savings accumulated by the wealthy during numerous global closings, to increased attention to hard assets in the face of strong inflationary pressures. “

The Champagne 50 Index was the highest performing sub-index of the Liv-ex Fine Wine 1000, up 33.8% year-to-date.


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