Brooks: Deerfoot City Hosts PARK’s Block Party

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PARK, which stands for Promoting Artists/Redefining Kulture (PARK), creates opportunities for the development of fashion designers, artists, small businesses and creatives across Canada by raising awareness. Readers can recall groundbreaking PARK events over the years in places as varied as Studio Bell, Spruce Meadows, Chinook Center Parkade, Brookfield Place, and the George C. King Bridge in the East Village, to name a few.

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The talented team at PARK has taken it to the next level with their third Block Party installation, this time in Deerfoot City. This year’s #YYCBlockParty is an immersive experience designed to let the public show off their moves, on a 36-meter outdoor roller skating rink, no less. The cool installation, complete with a hand-painted highway mural by Canadian artist duo Rachel Rivera and Claire Ouchi (co-founders of WKNDRS), is paired with massive sculptures and seating adorned with art by Tyler Lemermeyer and Sarah Lamoureux. Window decals by Natalia Ionescu, AU graduate of the Arts and winner of the 2022 Board of Governors Graduate Student Award, complete the unique installations.

“Dig out your vintage roller skates or rent some rumble wheels (all proceeds donated to Kids Up Front) and have your best retro ’70s-inspired summer with patio space, outdoor games, and local art,” she says. Debora Mathias, general manager of Deerfoot City.

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The perfect weather for the launch on June 30 was a blessing, as this was the first rain-free, wind-free, and storm-free day we’d seen in a long time. Highlights of the launch party, presented by Mercedes Benz Downtown Calgary and in support of Kids Up Front, were numerous, including PARK’s first post-pandemic fashion show, with Mode Models wearing fashions by Canadian designers Alex Yu, Homomilk Estudyo and retailers in Deerfoot City; a cocktail party sponsored by AU Arts; a patio party with a DJ, drinks and snacks; and first access to try your luck at roller skating.

Among the select group of guests in attendance tonight were: Mercedes Benz Downtown General Managers Mazen Aboulhosn and Justin Edgar with colleagues Rheanna Reichenfeld, Social Media Assistant and Sales Manager Govan Bianchini; Caley Denton, Executive Vice President of Business Operations for SHAPE Properties, with her colleagues Jessica Sims-Fink, Marketing Manager for Deerfoot City, and Courtney Verbeek, Creative Services Manager for SHAPE Properties; Nicky Nash, CEO of Kids Up Front; Shea Kerwood, Founder and Creative Director of Brandsmith; Jameela Ghan, founder of Alora Boutique; The Neat Blog influencers Suzanne Kerwood and Kayla Browne; Michelle Duque, digital creator at Arcade; Ania Stalman, influencer of Ania B, with Tyler Stalman; Hedkandi Salon owners Jereme and Wray Bokitch; singer-songwriter Lisette Xavier; dancer Ashley Steele; actress and producer Jenny Shouldice; Chloe Streit of Mode Models; Katrina Olson-Mottahed of Kollectif Creative; Sharie Hunter, director and managing partner of Arthur/Hunter; PARK Vice President Jessie Landry; PARK President Kara Chomistek, who wisely opted not to go rollerblading when she and her husband Brendan Klem are about to welcome their first child; and others in the photo. The facility and roller skating rink are open through September 30.

With PARK files.

Artist Sarah Lamoureux shows off her hand-painted skates.  Courtesy Brendan Klem
Artist Sarah Lamoureux shows off her hand-painted skates. Courtesy Brendan Klem jpg
Mode Models international model Tessa Greiner works the #YYCBlockParty fashion show segment in Deerfoot City.  Courtesy Kelly Hofer
Mode Models international model Tessa Greiner works the #YYCBlockParty fashion show segment in Deerfoot City. Courtesy Kelly Hofer jpg
From left: Shea Kerwood, Founder and Creative Director of Brandsmith;  Jameela Ghan, founder of Alora Boutique;  Suzanne Kerwood and Kayla Browne of The Neat Blog;  Michelle Duque, digital creator at Arcade;  Anya and Tyler Stalman.  Courtesy Brendan Klem
From left: Shea Kerwood, Founder and Creative Director of Brandsmith; Jameela Ghan, founder of Alora Boutique; Suzanne Kerwood and Kayla Browne of The Neat Blog; Michelle Duque, digital creator of Arcade; Anya and Tyler Stalman. Courtesy Brendan Klem jpg
Sharie Hunter, director and managing partner of Arthur/Hunter, left, and Katrina Olson-Mottahed of Kollectif Creative.  Courtesy Kelly Hofer
Sharie Hunter, director and managing partner of Arthur/Hunter, left, and Katrina Olson-Mottahed of Kollectif Creative. Courtesy Kelly Hofer jpg
Dancer Ashley Steele, left, and actress and producer Jenny Shouldice.  Courtesy Brendan Klem
Dancer Ashley Steele, left, and actress and producer Jenny Shouldice. Courtesy Brendan Klem jpg
Marissa Myers, left, and Keturah Mukono.  Courtesy Brendan Klem
Marissa Myers, left, and Keturah Mukono. Courtesy Brendan Klem jpg
Singer-songwriter Lisette Xavier.  Courtesy Courtney Verbeek
Singer-songwriter Lisette Xavier. Courtesy Courtney Verbeek jpg
Guests take a spin at the #YYCBlockParty on June 30 in Deerfoot City.  Courtesy Kelly Hofer
Guests take a spin at the #YYCBlockParty on June 30 in Deerfoot City. Courtesy Kelly Hofer jpg

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