Bizarrap, the pop producer who has made his room a legend


“He’s a freak, that guy is a machine. He knows what he’s doing. The guy found the formula and he’s exploiting it. He’s doing what a lot of producers wanted to do and didn’t know how to do. And it’s hard for him.” In a talk with this newspaper, the Puerto Rican Eladio Carrión, the monarch of the trap, analyzed and spoke of the “phenomenon” Bizarre. The Argentine producer, only 23 years old, is the figure of the moment -to be fair, she has been a pop character for a couple of years- thanks to having found an attractive format to exploit her music.

Collaborations with Spanish-speaking artists (with some exceptions), from which come unreleased songs and simple and already iconic video clips -the so-called BZRP Music Sessions, recorded in an austere set-. A set that, by the way, began as his own home studio but is now a set that is taken wherever he goes to record. Pure aesthetics, pure Bizarrap brand, just like his ‘look, which always accompanies him: dark glasses and a black cap.

‘viral’ songs

He is the father of a format that has made a fortune on YouTube, as Colors previously did (a platform and channel that invites emerging artists to make their music known by performing some of their songs on a minimalist stage) or what the Barcelonans of Gallery Sessions (a concept similar to the one discussed above). Eladio Carrión and Bizarrap joined forces for Session #40: on YouTube it has more than 106 million views in 10 months. The historical record is held by #36, with the Argentine based in Barcelona Nathy Peluso, with more than 304 million. In a single day, his songs reach dizzying numbers.

From the outset, his songs create expectation due to the attractiveness of the bases he produces. Also, of course, because of the lyrics of his guests (rappers and ragpickers fill the catalogue). But, above all, for the curiosity of the simple union between artists. And he has known and knows how to play with it. He makes his songs go viral before they are released. Turned into the king Midas of this, he plays with his audience, with social networks as a communication channel, where he feeds comments on what his next session will be, for example, and leaves subtle clues for people to guess. That said, a multitude of content is generated around it on the internet. An example of this: all their songs are commented by network idols like Ibai Llanos or Coscu. Right now, if you want to go urban mainstream, you have to do a session with Bizarrap.

There is a marketing point that surrounds his music (could there be commercial interests in a session?) and that dominates perfectly. The example of this is Session # 23, the one that he has just released together with fellow Argentine rapper Paulo Londra, which has achieved more than 21 million views in just 48 hours. A session number that has been reserved for him (so far not published by the london legal problemswhich prevented him from making music) and to which a legend has been created around him.

Your channel, a great broadcasting platform

“Everyone wants to do a Bizarrap Session, obviously. I can’t believe how big he is still, he has incredible talent. And you can’t believe the intelligence he handles, he knows everything, with whom, when, how…” , explained the Argentine artist Nicki Nicole to EL PERIÓDICO, who knows well the first steps of the phenomenon in question (she also has her BZRP Session, #13, 172 million ‘views’). People who have treated him define him as a close guy, insistent on the search for the ‘hit’ (hours and hours of study to come up with a worthwhile song) and with whom it is easy to work: he plays fair in all fields .

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And everyone, as Nicki Nicole says, wants to do BZRP Session (from Spain they have collaborated with the Argentine Kinder Malo, Don Patricio, Bejo, Ptazeta, Morad…). Something that also connects with this: many artists have grown in popularity after collaborating with Bizarrap, who personally controls the entire process until the song is published (in the bedroom, they say, he has sessions made to release whenever he is interested).

His YouTube channel has become a gigantic platform for disseminating music and messages. It is not strange then that Residente chose his session to tell J Balvin that he is a “bobolón”, in the last chapter of the well-known ‘beef’ between singers. The Puerto Rican, formerly of Calle 13, would not have had much less the repercussion that he had if the “tiraera” (song full of messages against the Colombian reggaeton player) had been framed in another context.


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