America Cinemas bets on expansion in the United States

Puebla, Pue. During 2022, the company America Cinemasfounded in the United States by Carlos Winkler, José Irigoyen Palacios and Roberto Quintero Vega from Puebla, plans to start with the expansion of cinemas in California, Colorado and Arizona.

Quintero Vega stated that after more than two years of covid-19 pandemic and seeing that in the neighboring country to the north they have resumed recreational activities and entertainment at 100%, they want to take advantage of that opportunity to recover in the operations that collapsed and that until last year the influx to movie theaters was 55 percent .

He commented that they continue with the objective of bringing Hollywood films in Spanish and Latin American cinema, as has been the case for four years when the firm began operations, which has three complexes in Dallas and Fort Worth, in Texasas well as in Pasadena.

He remembered that in USA there is a market of 60 million Hispanics, who do not stop watching bicultural films, which in turn is a niche of opportunity within the nostalgia market.

In this context, he specified The Economist that the plan is to start with the opening of cinemas after the first semester, so they are looking for real estate to reuse them or in any case land to make new complexes.

“Mexicans who arrived in the neighboring country miss their customs over time, so we help them in that nostalgia by having typical products in the complex candy stores and that they can eat popcorn with chili or nachos with guacamole or pico de gallo,” he deepened.

The businessman from Puebla pointed out that they do not seek to compete with the big firms but rather to take advantage of and generate their own market with a concept to bring an experience to the Hispanic who left his country for “the American dream.”

He recognized that the covid-19 pandemic in 2020, like all companies, it forced them to stop for a few months, but it did affect them more when the consumer began to watch movies on streaming platforms.

He indicated that the economic panorama is now different, because it is recovering faster and that allows planning with certainty to open more theater complexes this year.

America Cinemas currently generates 120 jobs under the hourly concept, depending on the season, which will be expanded with more people hired, around 90.

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