Albert Sáez opens the doors of EL PERIÓDICO to the community of readers

The digital version of a newspaper allows you to know many things about your audience. Where do they connect from, how long and how many times a day, what content is most interesting & mldr; But THE NEWSPAPER wants to hear first hand the interests and concerns of your community of readers. With this objective in mind, a first meeting was organized on Monday at the new headquarters, located on Gran Via de L’Hospitalet.

“We want to know the opinion of our readers and know if we are on the right track & rdquor ;, said the director of EL PERIÓDICO, Albert Sáez, during your introduction. Before handing over the microphone to the thirty or so attendees, a succinct introduction to the values ​​of the journal and the objectives in an exciting new stage under the umbrella of the Prensa Ibérica group. It will not change, he pointed out, “The essence of the newspaper & rdquor ;. This is “explaining the important things in an interesting way & rdquor ;, a constant in a newspaper founded in 1978 that knows the mysteries of print communication inside out.

This essence is reinforced now, it is enhanced, under the motto ‘Understand +’, thanks to the new tools available, such as new narratives. That is the main novelty. The other is the new way of relating to readers, increasingly horizontal. “The new times force us to get off the pedestal & rdquor ;, assured Sáez, alluding to the traditional” arrogance & rdquor; of the so-called mass media. The strength of a newspaper lies, increasingly, in its base, its community of readers. And it is not an unexplored path either. The Entre Todos section was born a little over a decade ago, the director recalled, to do “journalism with the citizen & rdquor ;.

The person in charge of breaking the ice by the audience was Antonio Pujol, who had words of thanks to EL PERIÓDICO and to journalists in general. “Without a fourth estate, democracy could not survive & rdquor ;, expressed this attendee to the director’s first meeting with the community of readers.

“I want someone to explain things to me, and for my part I will continue reading EL PERIÓDICO, because of its trajectory and above all because of some firms that I trust & rdquor;,” said another of the readers, José Ángel Abanceus. The director appreciated his words and pledged to “be more demanding and self-demanding & rdquor ;, without forgetting at any time the social responsibility of the media. “It is not about building trenches,” added Sáez, but about creating spaces where people can coexist & rdquor ;.

Mercedes A. wanted to delve into this line when she was interested in the capital T that appears in some information on the web. He was referring to the newspaper’s affiliation to the Trust Project, a global network of more than 200 outlets committed to transparent and socially responsible journalism. And few Spanish newspapers, just three, have this seal of quality, said Sáez. The main objective is to “recover and strengthen the trust of readers & rdquor ;.

Another reader, Antoni Cisteró, posed an interesting dilemma: how to continue pampering the subscriber, with exclusive content, without raising digital barriers that can slow down the subscription curve. EL PERIÓDICO is working, the director advanced, on different formulas such as a possible family or business account that allows the same subscription to be shared, just as streaming platforms do.

On the other hand, Jesús Conte was interested in learning about the operation of the Iberian Press Group, knowing to what extent they were autonomous the different headers. “For a year they have all been on the same content creation technology platform, so we can all see what the rest is producing; but each header decides & rdquor ;, stressed the director, who referred to the system as “Redactions en red & rdquor; and gave two examples of journalistic muscle and teamwork: the coverage of the volcano from La Palma, with all the editorial offices of Prensa Ibérica feeding on the information worked by the professionals of the ‘Diario de Tenerife’, and the latest information on the Mediterranean Corridor , taking advantage of the group’s presence in key points such as Alicante, Castellón, Barcelona, ​​Girona and Madrid.

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Attendees received a free monthly subscription and they had the opportunity to go up to the second floor, where the newspaper EL PERIÓDICO is located, to see the guts of the newspaper at closing hours. This first meeting will be that, the first. It is planned to organize more meetings with the director and with other members of the ‘staff’ and the editorial team.