SPECIAL FOR READERS OF EL ECONOMISTA.MX: take advantage of the 2×1 in the purchase of tickets for both the face-to-face event in CDMX and the Online event. Value U$D 150.- / U$D 99.- Online sale here: www.eventbrite.com.mx/e/275688791597/?discount=ELECONOMISTA2X1
Event info: www.proptechlatamsummit.com
PropTech is the combination of the words property and technology, and refers to the trend in the real estate and construction sector to offer technological products and services that are transforming the Real Estate industry. Over time, PropTech has gained importance because it brings efficiency to entrepreneurs and professionals in this industry, and improves the arrival and interaction with consumers. But it is also about a change of mindset, of beginning to understand this process of digital transformation that the real estate industry is going through.
In Latin America there is an innovative PropTech ecosystem focused on real estate portals, rental platforms, property management tools, technology applied to construction, virtual and augmented reality, crowdfunding and investment, among other technologies.
According to the Unissu platform, global investment in technology in Real Estate began in 2011 with just over a billion dollars and in 2017 it reached 12.5 billion. At the end of 2020 it dropped to 7 billion due to the pandemic. It is estimated that in 2018 there were about 6,000 PropTech companies in the world.
From 2016 to 2021, investments in Latin American PropTech totaled 759 million dollars, becoming the eighth industry that received the highest investment in the region.
According to an analysis developed by the Tecnológico de Monterrey, in Latin America there are 350 PropTech ventures and they are found in Brazil, Mexico, Argentina and Chile, with 225, 55, 37 and 25.
Since 2017, companies, startups, investors, academics and enthusiasts from the sector have gathered at the PropTech Latam Summit, the largest regional proptech meeting that has already held 10 editions in 8 countries, and that will be held in a few days in CDMX. In this space, industry players meet to exchange knowledge, learn about trends and establish personal contacts. As a result of the event, a community has been formed that today impacts nearly 20,000 entrepreneurs from Latin America and the world, as this platform connects with other ecosystems in Europe, Asia and the United States.
In the latest edition of this meeting, the Real Estate as a Service (ReaaS) concept made its long-awaited debut by proposing profound transformations in business models. ReaaS asks us to change our mentality, to move from selling products to providing services with a strong focus on the user experience. AirBnB and WeWork are a clear example of what can be achieved by focusing on the user and having a vision of services. Both companies are valued in the millions of dollars and have a global presence.
Another trend that is consolidating is the digital marketing of properties. Virtual tour and tour technologies quickly engage customers and make it possible to reach them anytime, anywhere. New digital broker models such as the well-known i-buyer are advancing in the region. The platforms that bring multiple services to the broker and real estate agent are a boom because they help and improve the daily work of these professionals.
Artificial intelligence and big data are beginning to gain a foothold in the PropTech world. There are already housing developers that analyze their clients’ data to understand their preferences, working with certainty when thinking about their real estate projects. The algorithms developed can predict trends and behaviors. Companies that already use this technology are capable of offering completely customized solutions and projects designed around the needs of the future user.
On the other hand, digital nomads who enjoy the freedom to work from anywhere have triggered new marketing schemes. The fractional and tourism-real estate sells or rents fractional properties -eight to ten owners- who receive profits from the space. The platform takes care of the administration of the place and includes a marketplace for when the co-owner wants to sell his fraction of the property.
Keeping informed of these trends is a priority for businessmen and professionals in the industry, and it is possible at the event PropTech Latam Summit to be held on June 2 and 3 in Mexico City (and online for the rest of Latin America). The meeting will have more than 30 conferences, 50 international speakers and more than 30 technological solutions such as those mentioned above. Well-known companies have already confirmed their presence as Homie, Houm, Mudafy, Clikalia, Xante, Flat.mx, Pulppo, Smarthome, Docusign, Neximo, Orange Investments, VINTE, Parksand also companies from other countries -Chile, Argentina, Colombia, Spain and the USA- are added, such as Gerpro, Building Link, Plano, TGA, Bimtrazer, Property Partners, Fianlyamong other.
“These amazing technologies and new business models are the result of changing the mindset of PropTech leaders that is already beginning to be seen in the region,” he says. Andrea Rodriguez Valdez, Founder of PropTech Latam. Identifying these new real estate business opportunities that are opened with the use of technology can represent the permanence or closure of companies. As the adage says: “renew or die”.
SPECIAL FOR READERS OF EL ECONOMISTA.MX: Take advantage of the 2×1 in the purchase of tickets for both the face-to-face event in CDMX and the Online event. Value U$D 150.- / U$D 99.- Online sale here: www.eventbrite.com.mx/e/275688791597/?discount=ELECONOMISTA2X1
Event information: www.proptechlatamsummit.com
