Without Eliud Kipchoge, but with 20,000 hearts that pump blood with a thirst for a medal and to remember the rest of their lives as marathoners. The Kenyan of world records who would ask for more than $ 100,000 to run in a Marathon like the one in Mexico City, which has the elite label endorsed by the World Athletics, will surely be present as an example and inspiration for the contingent of runners who will be coloring orange the route from Ciudad Universitaria to the capital’s Zócalo.
2021 will have the touch of adaptations and return, after the pause due to the pandemic, but in 2022 a recovery is projected to reach the goals of media exposure and digitization.
”World Athletics changed its nomenclature in 2020 and gives us the elite label, which was previously the gold label. It does not require that the Marathon have to be broadcast on open TV, or bring elite male or female athletes. This is empathetic to the organizing committees of all events. World Athletics knows that we have been in the freezer for about 18 months and that raising funds has been more complex.
As it is a heavy expense to bring in the elite runners and do the production of the television coverage, they removed the requirement. Without transmission this year we will not have the possibility of selling TV rights, I hope that in the 2022 race we will return to normality and in 2023 or 2024 we will close with the sale of TV rights “, the Director said in an interview with El Economista of the Mexico City Marathon, Javier Carvallo.
This year, the invitation was open to elite marathoners, considering that the organizers do not cover their accommodation and travel expenses, but instead “there is the incentive to win the highest prize pool for a Marathon in Latin America.”
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