Too Good To Go, an anti-food waste app, entered the Canadian market and was officially launched in Toronto.
The app allows local businesses to sell surplus food ‘surprise bags’ to the public at the end of the day to prevent them from going to waste.
“Starting today, anyone with the app can purchase a ‘Surprise Bag’ of food at one-third of the retail price at various restaurants, bakeries, coffee shops, stores and other food vendors,” the company noted in a Press release.
Too Good To Go launched with nearly 100 partners in Toronto, including three popular local businesses: Eataly, Greenhouse, and Fresh City. The company notes that these locations were selected because of their commitments to sustainable practices.
The goal of the app is to help businesses save and sell food and beverages that would otherwise go to waste.
“We are excited about the potential the app has to have an immediate impact among Canadians, who pride themselves on being environmentally conscious and food waste conscious, but who may not have access to the tools that help them be a part of the solution. “Too Good To Go co-founder Lucie Basch said in the press release.
The application has more than 40 million active users in 15 international markets. Too Good To Go says it has helped save more than 82 million meals since 2016.
The company plans to expand into Canada in the coming months.
Image Credit: Too good to go
Fountain: Too good to go