After months of rumors and reports claiming that Netflix is looking for an executive to lead its expansion into games, it appears that the streaming company’s plans are beginning to move forward.
According to a report by BloombergNetflix has reportedly hired Mike Verdu, a former Electronic Arts and Facebook executive to lead the streaming giant’s game streaming efforts.
Verdu will join Netflix as the streaming company’s vice president of game development and will report directly to COO Greg Peters. At Facebook, Verdu focused on working with developers to bring titles to the tech giant. Oculus virtual reality platform.
Previous reports have indicated that Netflix plans to offer a package-focused gaming service similar to Apple Arcade. Since Netflix’s business model is as much about broadcasting numbers as it is about grabbing users’ attention, it makes sense that it wants to target a medium that it considers its main competitor directly.
Netflix even mentioned this during its fourth quarter 2018 investor letter, stating that its key competition is video games such as Fortnite and not other streaming platforms.
The streaming company has yet to officially confirm its plans to expand into gaming. As we’ve seen with Google’s Stadia game streaming platform, it’s hard to break into the gaming industry.
For Netflix’s lofty ambitions to be successful, the company would need to attract top video game developers and exclusive titles to give gamers a reason to pay attention to the platform.