Google is lifting the pause in political ads it had rolled out after the riots in the US Capitol on January 6.
“Starting Wednesday, we will lift our sensitive events policy to once again allow advertisers to run political ads,” the tech giant said in a statement to CNBC.
“We will continue to rigorously enforce our advertising policies, which strictly prohibit demonstrably false information that could significantly undermine confidence in elections or the democratic process.”
Google has sent an email to advertisers stating that they will be able to re-serve ads that comply with their poll ad policy starting February 24.
The search giant had stopped some ads after the riots to avoid spreading misinformation or exploitation. Google notes that it regularly stops ads related to “sensitive” events when they could be used to spread misinformation.
Google wasn’t the only digital giant to take action after the Capitol riots, as Twitter permanently suspended former President Donald Trump’s account.
Furthermore, Facebook has banned his account “indefinitely” as its supervisory board will make the final decision regarding the suspension. YouTube also briefly suspended Trump’s account.