Google will not change the subscription cost for Fitbit Premium and notes that it will continue to protect users’ fitness data.
Recent reports suggested the tech giant planned to introduce new subscription levels to allow you to monetize historical users’ fitness data. Customers were emailed a survey on possible cheapest subscription plans from Google for Fitbit users who want a simpler experience, hinting at the new premium subscription plans.
However, Fitbit users were concerned about the cheapest subscription plan that includes historical fitness data, which is currently offered for free.
The expansion of Fitbit Premium subscriptions would have followed the tech giant’s commitment not to use consumer data for advertising.
Rick Osterloh, senior vice president of devices and services at Google, stated in a recent blog post that the company’s goal is to protect the privacy of the Fitbit user, as it cares about the wearable device manufacturer’s devices and not the fitness data it collects.
According to the Fitbit statement, the company has no plans to announce changes to Premium subscriptions.