Facebook is beginning to roll out its ‘Facebook Shop’ experience in Canada to support businesses across the country.
The social media giant says Facebook Shop is a new tab in the app to draw inspiration from sellers’ everyday purchases with Facebook stores.
“Merchants already sell on Facebook and Instagram, but now, Facebook Shop gives every business, whether it’s a major global brand or someone who sells handmade jewelry from their living room, the ability to set up a virtual store in a seamless way. free, ”says Facebook.
Businesses can create a store to reach customers on Facebook and Instagram. The store browsing feed experience will show products, content, and stores from multiple companies.
Users will be able to discover stores from a Facebook page or Instagram profile and also by swiping up on an Instagram story.
Businesses can use the ‘Commerce Manager’ tool to select collections of featured products, which is the first thing users see when they visit a store.
Facebook notes that the COVID-19 pandemic has accelerated the shift to online shopping and that Canadian businesses are finding ways to adapt to the changes. He says he’s been working to help businesses connect with customers through his apps and that the launch of Facebook Shop in Canada is the next step.
Facebook Shop was first launched in United States in August 2020and is now rolling out in Canada and the UK.
Image Credit: Facebook