Monday, March 1

Disney on why Nomadland is coming to Disney + ‘s Star in Canada two months after the US

Fox Searchlight Nomadland is one of the most acclaimed films of 2020 and has garnered numerous accolades, including the People’s Choice Award at TIFF.

In fact, films that take home the highest honor from TIFF have historically been known for wins Best Picture at the Oscars. In addition to all this award buzz, the movie is written and directed by Chloé Zhao, who also directed the upcoming Marvel movie. Eternal movie, so it is also noteworthy among comic book fans.

However, while Nomadland Finally released on Hulu in the US on February 19, it is not scheduled to arrive in Canada until April 9 via Disney + Star, the international version of Hulu. A theatrical deployment in the greater Toronto area will begin on March 19 wherever theaters are open.

In a recent interview with MobileSyrup, Greg Mason, vice president of marketing for Walt Disney Studios Canada, explained that this release structure, which will make the film available to most Canadians almost two months after the US, is not indicative of a trend. older Star getting content. later than Hulu.

“The challenge has really been the COVID times and finding a way to get it out. And so as you can imagine, yes, the US has it on Hulu as of Friday. [February 19th]But we didn’t have a Star as of Friday, ”Mason said. “And we cannot put Nomadland on Disney + without the proper parental controls and all those features. And as you can also imagine, loading thousands of episodes and movies is a process and, you know, it takes some brilliant programmers who are much smarter than me to put it all together. “

Mason went on to say that Disney just “wanted to give Nomadland a chance for a theatrical release ”, although he noted that“ not all venues will be open ”in mid-March / early April amid the pandemic. That’s why the movie is getting a Disney + Star release, he says.

However, he emphasized that Canadians Nomadland later than America it was a more isolated situation, not the norm.

“I really wouldn’t read time. It’s not that Canada is lagging behind, it was really just about the strategy for that specific movie, ”Mason said. “For the executives at Searchlight, Toronto and the Canadian market are so important to them Nomadland – they really wanted to make sure we got the best possible pitch. “

Our full interview with Mason can be found here.

Image Credit: Fox Searchlight

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