Apple has reportedly paid a record $ 25 million (about C $ 31.9 million) to buy a Sundance movie. according to Deadline.
The company beat out Amazon and Netflix for the coming-of-age movie titled CODA (children of deaf adults). Amazon was reportedly eager to buy the movie, but may not have had room in its 2021 lineup, while Netflix also showed interest.
CODA centers on a high school student, played by Emilia Jones, who is the only hearing person in her deaf family. When her family’s fishing business is in trouble, she is torn between providing for her family or pursuing her love of music.
This is the largest deal ever made at the Sundance Film Festival. From Hulu Palm springs it previously held the record after it sold for $ 22.5 million (about C $ 28.7 million) last year.
It is worth noting that CODA was directed by Sian Heder, who is the producer of the Apple TV + program called Little america. Heder has received several awards for his other projects, including Mother, From Netflix Orange is the new black and his movie Tallulah, which was picked up by Netflix.
By obtaining the rights to CODA, Apple TV + may get more prizes. Although the streaming service has received some notable awards, such as an Emmy, it has yet to win a Golden Globe or Oscar.
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