Samsung recently introduced the Galaxy S21, S21 + and S21 Ultra, its latest flagship smartphones.
These devices start at $ 1,129, which seems like a lot of money, but last year’s models started at $ 1,319, so there is definitely a noticeable decrease in price. The price cut is likely due to the lower-resolution displays featured on the S21 and S21 +, the polycarbonate back on the S21, and Samsung no longer includes headphones and a charger in the box.
That said, the phones could have been even more affordable. When comparing our prices to the US, there appears to be an additional Canadian premium for the S21 series.
Below are the current Canadian prices for the Galaxy S21 series:
- The base model of the Galaxy S21 in the United States costs $ 799 USD (equivalent to $ 1,109 CAD), but in Canada, the device costs $ 1,129.99.
- The base model Galaxy S21 + in the US costs $ 999 (equivalent to $ 1,268 CAD), but in Canada, the phone is priced at $ 1,399.99
- The base model, Galaxy S21 Ultra in the US, costs $ 1,199 USD (equivalent to $ 1,521 CAD), but in Canada, the phone is priced at $ 1,649.99
Basically, Samsung is not making an exchange rate equivalent to its current price.
One possible explanation for this is that the company may be hedging that the value of the Canadian dollar will decline. As a result, if the value of the Canadian dollar decreases further, Samsung will not lose money due to the additional cost.
The South Korean company adopted a similar strategy with the Galaxy S20 FE when it brought the device to Canada, but the premium was only $ 10 apart.
Being Canadians, we’re used to devices often being more expensive here, but this represents an increase of more than $ 100 in some cases.
However, this is not a widespread concern when it comes to other smartphone manufacturers. For example, the Pixel 5 at launch was available for $ 799 CAD, but the device was actually more expensive in the United States. The price of the Pixel 5 at launch in the US was $ 699 USD, which at the time was equivalent to roughly $ 929.
Since Google made the cost of the Pixel 5 more affordable for Canadians, I expected Samsung to go for a similar strategy.
To be clear, I’m not saying that the S21 series is not worth its Canadian price, but it would be welcome if Canadian prices more closely reflect the current exchange rate.
More information on the availability of Canadian S21 series pricing can be found here.