Walt Disney Studios Canada has launched a new and unique marketing campaign for Marvel’s first Disney + original series, WandaVision.
A special ‘TV Broadcast Guide’ featuring Elizabeth Olsen’s Scarlet Witch / Wanda and Paul Bettany’s Vision from the Marvel show is being mailed today in all provinces, plus Quebec, ahead of its premiere on January 15. Given the WandaVision follow the couple living a strange suburban life, inspired by a retro tv show, Using a “TV Guide” as part of the promotion is quite appropriate.
This is the latest fairly timely marketing from Disney for the upcoming Marvel series. On social media, the company has been slowly promoting WandaVision through different still images and clips focused on each of the different time periods inspired by the show’s television shows. In WandaVisionofficial Instagram pageSpecifically, you can also see a bunch of style-changing TVs and logos.
If you’re like me and you’re thinking of staying up late / getting up early to broadcast WandaVision On the 15th, once it is released, it is important to note that two episodes of the series will be available on that date. After that, a new episode will release weekly like most Disney + original programming.
Outside WandaVision, the TV Streaming Guide also includes The Falcon and the Winter Soldier, which premieres on Disney + on March 19. This series follows Anthony Mackie’s Sam Wilson / The Falcon and Sebastian Stan’s Bucky Barnes / The Winter Soldier as they battle a new anarchist group as they battle with the legacy of Captain America.
Notably, The Falcon and the Winter Soldier features several Canadian connections; Kari Skogland, born in Ottawa (The maid’s tale) directs all six episodes, while Port Perry, Emily VanCamp from Ontario and Saint Isidore, Georges St-Pierre from Quebec repeat their Captain America film roles of Sharon Carter and Batroc the Leaper, respectively.
Image Credit: Marvel studios